# Apcos Naturals Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/apcos-naturals-pvt

- Industry: Consumer Products
- Headquarters: Mohali, India
- Website: www.justherbs.in
- Total disclosed funding: $1.4M
- Latest round: Seed (Apr 15, 2019)
- Investors on record: 1

## About

Apcos Naturals Pvt. Ltd. specializes in Ayurvedic and organic skincare solutions, promoting health-conscious beauty through natural ingredients sourced from India.Founded in 2002 by Arush Chopra, Megha Sabhlok, and Neena Chopra, Apcos Naturals Pvt. Ltd. operates from Mohali, India. The company focuses on providing holistic beauty solutions through its Just Herbs brand. In July 2021, the company was acquired by Marico Limited for an undisclosed amount and has since raised a total of INR 100.000 mn, with its latest funding round being a Seed round led by Roots Ventures. The company's current valuation stands at INR 384.606 mn.Apcos Naturals Pvt. Ltd. offers a variety of Ayurvedic and organic skincare and haircare products under the Just Herbs brand, utilizing certified organic and wildcrafted ingredients. The product range includes facial cleansers, moisturizers, masks, and natural makeup, aimed at addressing various skin concerns while appealing to consumers seeking sustainable beauty options. The company targets a broad market across India and is expanding internationally, catering to health-conscious individuals.In 2023, Apcos Naturals Pvt. Ltd. reported a revenue of INR 7,382,093.9, with an EBITDA of -INR 1,759,933.4. The company employs a direct-to-consumer model, facilitating purchases through its online platform and offering promotional strategies to enhance customer engagement and loyalty.Following its acquisition in July 2021, Apcos Naturals Pvt. Ltd. is planning to expand its product offerings and enter new markets. The company aims to launch additional skincare products designed specifically for diverse skin types by mid-2024. Furthermore, Apcos Naturals is targeting growth in international markets such as the Middle East and Southeast Asia, leveraging its recent funding to support these initiatives and enhance its production capabilities.

## Funding rounds

- Seed, Apr 15, 2019, $1.4M — Roots Ventures

## Investors

- Roots Ventures (https://capitalatlas.ai/funds/roots-ventures) — Seed