# Aochuang Guangnian

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aochuang-guangnian

- Industry: Marketing/Advertising
- Headquarters: Hangzhou, China
- Website: www.getmogic.com
- Total disclosed funding: $15M
- Latest round: Series A (Jan 29, 2024)
- Investors on record: 5

## About

Established in 2021 and based in Hangzhou, China, Aochuang Guangnian operates as an AI-native marketing company that provides digital marketing services. The company cooperates with Alibaba, Pepsi, L'Oreal and Unilever, etc. The core research team has more than 130 employees and it accounts for more than 70% of its total employees. The co-founder of the company, Zhe Xu, once served as a senior expert in Alibaba's Merchant Business Unit products, and the product leader of ByteDance's online collaborative office product, Flybook. Hai Yang, the co-founder of the company, has over 20 years of experience in the marketing industry and once served as a marketing director for PepsiCo. In January 2024, it raised a series A+ funding for USD 15 million.

The company specializes in providing enterprise clients with full-link marketing solutions from marketing strategy insights, AI content production, AI smart streaming to DAM content management. It has launched digital marketing service offerings such as Mogic Content AI Studio and Mogic Copilot. Among them, the Mogic Copilot provides users with customized high-end AI video services.

The company will use the series A+ funding for investment in AI modeling and product development for digital marketing services.

## Funding rounds

- Series A, Jan 29, 2024, $15M — Cathay Capital, Meitu, Inc., Befor Capital, Zoo Capital
- Series A, Aug 9, 2023 — Cathay Capital, ZhenFund
- Angel, Jul 14, 2021 — ZhenFund, Zoo Capital

## Investors

- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Angel, Series A
- Zoo Capital — Angel, Series A
- Cathay Capital — Series A
- Meitu, Inc. — Series A
- Befor Capital (https://capitalatlas.ai/funds/befor-capital) — Series A