# AnyRoad

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/anyroad

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.anyroad.com
- Total disclosed funding: $75M
- Latest round: Series B (Feb 24, 2022)
- Investors on record: 18

## About

AnyRoad, Inc. is a US-based experiential marketing company that specializes in providing an integrated platform for event management, customer feedback, and analytics, ensuring brands can optimize their marketing strategies effectively.Founded in 2014 and headquartered in San Francisco, US, AnyRoad, Inc. operates an experiential marketing platform that supports brands in managing events and collecting customer data. The company was co-founded by Daniel Yaffe and Jonathan Yaffe, with Jonathan Yaffe currently serving as CEO. In its funding history, AnyRoad raised USD 47 mn in Series B funding on February 24, 2022, led by BlackRock, with participation from various investors including Andreessen Horowitz and Kaiser Permanente Ventures. The total amount raised by the company is USD 47 mn with a current valuation of USD 348.916 mn.AnyRoad provides a comprehensive experiential marketing platform that integrates end-to-end event management with in-depth customer feedback and analytics. Its core offerings include tools for streamlined event planning, automated booking and ticketing, data collection from guests, and post-event impact analysis. The platform caters to a wide range of industries, including Consumer Packaged Goods (CPG), alcohol, and retail, and serves clients across over 90 countries worldwide, helping them enhance customer loyalty through data-driven insights.AnyRoad's revenue model is based on a subscription system that allows clients to access its suite of experiential marketing services. Clients engage with AnyRoad for various event types, such as tours, tastings, and retail activations, enabling consistent revenue generation as brands depend on the platform to capture guest data and analyze their marketing impact. Specific pricing details are outlined in customized agreements based on client needs.In February 2022, AnyRoad, Inc. raised USD 47 mn in Series B funding, which it plans to utilize to enhance its go-to-market strategy. The funding will support hiring new talent in data science, engineering, and machine learning, as well as bolster investments in product development and integrations. The company aims to expand its market presence and enhance its offerings to better serve clients in the experiential marketing landscape.

## Funding rounds

- Series B, Feb 24, 2022, $47M — CF Private Equity, Andreessen Horowitz, Runa Capital, Kaiser Permanente Ventures, BlackRock, Rally Ventures, Precursor Ventures, Day One Ventures, Corner Ventures
- Series A, May 11, 2021, $10M — Andreessen Horowitz, Runa Capital, Rally Ventures, Precursor Ventures, Day One Ventures
- Series A, Jun 4, 2019, $9.2M — Andreessen Horowitz, Rally Ventures, Precursor Ventures
- Seed, Aug 9, 2017, $5.4M — Lightspeed Venture Partners, Transmedia Capital, Rally Ventures, Precursor Ventures, Palapa Ventures, Sinai Ventures
- Seed, Jun 1, 2015, $3.2M — Lumia Capital, Entree Capital, SunBridge Global Ventures Inc., Visionnaire Ventures, NFX

## Investors

- Lumia Capital (https://capitalatlas.ai/funds/lumia-capital) — Seed
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Seed
- SunBridge Global Ventures Inc. — Seed
- Visionnaire Ventures (https://capitalatlas.ai/funds/visionnaire-ventures) — Seed
- NFX (https://capitalatlas.ai/funds/nfx) — Seed
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- Transmedia Capital (https://capitalatlas.ai/funds/transmedia-capital) — Seed
- Rally Ventures (https://capitalatlas.ai/funds/rally-ventures) — Seed, Series A, Series B
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed, Series A, Series B
- Palapa Ventures (https://capitalatlas.ai/funds/palapa-ventures) — Seed
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B
- Runa Capital (https://capitalatlas.ai/funds/runa-capital) — Series A, Series B
- Day One Ventures (https://capitalatlas.ai/funds/day-one-ventures) — Series A, Series B
- CF Private Equity (https://capitalatlas.ai/funds/cf-private-equity) — Series B
- Kaiser Permanente Ventures (https://capitalatlas.ai/funds/kaiser-permanente-ventures) — Series B
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series B
- Corner Ventures (https://capitalatlas.ai/funds/corner-ventures) — Series B