# Antenna

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/antenna

- Industry: Marketing/Advertising
- Headquarters: Chatham, US
- Website: www.antenna.live
- Total disclosed funding: $14M
- Latest round: Series A (Feb 24, 2022)
- Investors on record: 8

## About

Based in New Jersey, US, and founded in 2019 by CEO Jonathan Carson and Rameez Tase, Antenna, Inc. provides market intelligence and insights to direct-to-consumer subscription businesses. In February 2022, Antenna, Inc. raised USD 10.1 million in Series A financing led by Bertelsmann Digital Media Investments, with participation from Hyper, Imagination Capital, UTA Ventures, Grit Capital, SK Ventures, Waverley Capital, and Raine Ventures.

The company analyzes millions of consumer transactions on an explicit opt-in, privacy-compliant basis, and provides clients with market intelligence data. It provides metrics including acquisition, conversion, churns, loyalty, and others.

Antenna, Inc. plans to use the Series A funds to expand its workforce, increase coverage, and enrich data in order to replicate its performance across a variety of subscription categories.

## Funding rounds

- Series A, Feb 24, 2022, $10M — The Raine Group, Bertelsmann Digital Media Investments, SK Ventures, Waverley Capital, Imagination Capital, Grit Capital, UTA Ventures, Hyper
- Seed, Dec 2, 2020, $4.2M — The Raine Group

## Investors

- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Seed, Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- SK Ventures — Series A
- Waverley Capital (https://capitalatlas.ai/funds/waverley-capital) — Series A
- Imagination Capital (https://capitalatlas.ai/funds/imagination-capital) — Series A
- Grit Capital (https://capitalatlas.ai/funds/grit-capital) — Series A
- UTA Ventures (https://capitalatlas.ai/funds/uta-ventures) — Series A
- Hyper — Series A