# Anorak Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/anorak-technologies

- Industry: Software
- Headquarters: London, UK
- Website: www.anorak.life
- Total disclosed funding: $4.3M
- Latest round: Seed (Dec 6, 2017)
- Investors on record: 1

## About

Anorak Technologies Limited, based in the UK, specializes in providing digital solutions for financial advisors, focusing primarily on insurance and protection products to enhance client engagement and decision-making.Founded in 2017 in London, UK, Anorak Technologies Limited operates an advice platform designed to assist financial advisors in delivering tailored insurance solutions. The company was founded by Christiane Dressler, Matt Sellers, and Rik Sellers. Their most recent funding round was in January 2023, raising GBP 2.420 mn, contributing to a total amount raised of GBP 2.420 mn and a current company valuation of GBP 12.060 mn. The funding was provided by Kamet Ventures, Outward VC, and TriplePoint Capital, with a total of 4 deals completed to date. On January 25, 2023, Anorak was acquired by Clark Germany GmbH, a portfolio company of Finleap and other investors, to support its growth and UK expansion plans.Anorak offers a suite of digital solutions designed to enhance the experience of financial advisors and their clients, focusing on insurance and protection products. Their core offerings include a comprehensive advice platform that utilizes data-driven insights to streamline the process of assessing client needs and recommending suitable insurance products. The platform aims to provide users with tailored solutions to address financial security and risk management, helping clients make informed decisions about their insurance needs. Anorak serves a diverse client base, including independent financial advisors, insurance brokers, and wealth management firms across the United Kingdom, with plans to extend its reach into other European markets.Anorak generates revenue primarily through a subscription-based model tailored for financial professionals seeking to enhance their advisory capabilities. For the most recent year, 2023, the revenue amounted to GBP 532,531.10, with an EBITDA of GBP -11,773,512.70. Clients engage with the platform by subscribing to various service tiers, each offering distinct features and levels of access to the advice tools. Anorak’s flagship offering is its advice platform, which serves as a cornerstone of its revenue model, providing valuable insights and recommendations for insurance products that meet client needs.Anorak Technologies plans to leverage its recent funding to support its growth through the introduction of new products and an expansion strategy targeting additional European markets. The company aims to enhance its advice platform with new features, although specific product release dates have yet to be announced. Following its acquisition by Clark Germany GmbH, Anorak is expected to play a significant role in accelerating Clark's expansion plans in the UK, aligning with the recent financial investment secured in January 2023.

## Funding rounds

- Seed, Dec 6, 2017, $4.3M — Kamet Ventures

## Investors

- Kamet Ventures (https://capitalatlas.ai/funds/kamet-ventures) — Seed