# Annex Cloud

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/annex-cloud

- Industry: Software
- Headquarters: McLean, US
- Website: www.annexcloud.com
- Latest round: Seed (Dec 16, 2015)
- Investors on record: 1

## About

Annex Cloud, based in the US, specializes in providing a comprehensive enterprise loyalty platform that enhances customer engagement and retention through tailored loyalty programs and customer data analytics.Founded in 2010 in McLean, US, Annex Cloud focuses on delivering enterprise loyalty solutions. The company has not undergone significant pivots since inception. Al Lalani is among the founders, and the firm has completed five deals, with the most recent deal occurring in March 2022.Annex Cloud provides a comprehensive enterprise loyalty platform designed to enhance customer engagement and retention across diverse industries. Their core offerings include tools for loyalty program management, gamification, and customer data analytics, aimed at creating personalized experiences for end users. The platform enables brands to launch tailored loyalty experiences by utilizing templates that can be customized for specific regions and target demographics, addressing complex organizational structures and varying customer preferences. Annex Cloud serves a global client base, including retailers and eCommerce platforms across North America, Europe, and Asia, facilitating loyalty initiatives that drive customer advocacy and enhance brand loyalty. By leveraging advanced features like progressive profiling and omnichannel experiences, the company positions itself as a leader in the loyalty management sector, providing solutions that are adaptable to the rapidly evolving market landscape.Revenue generation for Annex Cloud is primarily derived from a subscription-based model, where clients engage with the platform through annual or monthly service agreements that grant access to its suite of loyalty-related tools and features. Partnerships with brands allow for tailored loyalty programs to be integrated into existing business frameworks, enhancing customer experiences and incentivizing repeat transactions. The platform’s pricing structure reflects the level of customization and the scale of implementation required by clients, typically varying based on the number of users and specific features selected. This model facilitates direct engagement with businesses seeking to implement loyalty strategies, driving consistent revenue through long-term contracts with retailers and brands that prioritize customer retention and loyalty enhancement.In March 2022, OpenGate Capital invested in Annex Cloud, with financial terms not disclosed. The investment will allow Annex Cloud to advance its enterprise capabilities and expand its presence in the underpenetrated market. Plans for future growth include launching new products that enhance their loyalty platform and targeting expansion into additional markets, although specific timelines for these developments are not detailed.

## Funding rounds

- Seed, Dec 16, 2015 — Canyon Creek Capital

## Investors

- Canyon Creek Capital (https://capitalatlas.ai/funds/canyon-creek-capital) — Seed