# Ankerkraut

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ankerkraut

- Industry: Food
- Headquarters: Germany
- Website: www.ankerkraut.de
- Latest round: Seed (Aug 1, 2014)
- Investors on record: 1

## About

Ankerkraut GmbH is a German company that specializes in premium spices and seasonings, enhancing culinary experiences for both home cooks and professional chefs alike. Their offerings emphasize natural ingredients and diverse culinary traditions.Ankerkraut GmbH, founded in 2013 in Germany, operates in the gourmet spice market, providing an extensive range of high-quality culinary products. The company was established by Alexander Schwoch and Anne Lemcke and has successfully completed three funding deals, with the most recent occurring on August 7, 2020, when EMZ Partners, along with the company's management, acquired a minority stake in the firm.Ankerkraut specializes in a wide range of high-quality spices, seasonings, and culinary products aimed at enhancing food preparation and flavor. Their core offerings include individual spices, spice blends, and gourmet cooking sets, which cater to various culinary preferences such as grilling, baking, and cooking across different cuisines, including Asian, Italian, and Mexican. Ankerkraut products are designed for both home cooks and professional chefs, emphasizing natural ingredients without additives like anti-caking agents or flavor enhancers. The company serves a diverse customer base, including individual consumers, restaurants, and retailers primarily in the DACH region (Germany, Austria, and Switzerland), as well as in select European markets, ensuring a broad reach among culinary enthusiasts.In the most recent fiscal year, Ankerkraut reported an EBITDA of EUR -963,033.2. The company generates revenue through a direct-to-consumer sales model via its online shop, where customers can purchase individual spices, gourmet blends, or curated spice sets. They also offer subscription services for regular shipments, fostering customer loyalty and repeat purchases, alongside partnerships with retailers and wholesalers to expand their market presence. Their flagship products, including popular BBQ spice blends, contribute significantly to their sales.Ankerkraut plans to leverage insights from their most recent funding round to expand their product line and enter new markets. They are currently developing several new spice blends aimed at the health-conscious consumer sector, with plans to launch these products by mid-2023. Additionally, they are targeting expansion into the UK and France by the end of 2024, aiming to increase their footprint in the European market. The financial backing from the August 2020 deal will support these growth initiatives.

## Funding rounds

- Seed, Aug 1, 2014 — Freigeist

## Investors

- Freigeist (https://capitalatlas.ai/funds/freigeist) — Seed