# Ankeena Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ankeena-networks

- Industry: Media
- Headquarters: Santa Clara, US
- Website: www.ankeena.com
- Total disclosed funding: $15M
- Latest round: Series B (Jun 30, 2009)
- Investors on record: 4

## About

Ankeena Networks Inc. specializes in delivering online slot gaming services through its innovative platform, PT777, targeting users interested in digital gambling experiences.Founded in 2008 in Santa Clara, US, Ankeena Networks Inc. operates in the online gaming sector, offering services through its PT777 platform. The company was acquired by Juniper Networks in April 2010, which marked a significant pivot in its business strategy. The company has successfully completed 4 deals to date, raising a total of USD 15.90 mn.Ankeena.com, through its platform PT777, primarily offers online slot gaming services, allowing users to engage in digital slot machine games. The platform features a variety of games designed to deliver high levels of entertainment, with a focus on user experience and engagement. The services provided cater to a diverse clientele, primarily targeting individuals interested in online gambling and gaming within the Indonesian market, but are also accessible to users in other geographical regions, including Southeast Asia. Users can access and play games that offer significant jackpot opportunities, highlighting the platform's emphasis on providing a thrilling gaming experience. Additionally, the platform claims to offer lucrative bonuses and promotional activities aimed at enhancing user participation and loyalty.The revenue model for Ankeena.com revolves around transaction-based income generated from user engagement on the PT777 gaming platform. Through a straightforward transactional structure, users place bets on various slot games, where revenue is derived from the difference between the amounts wagered and the payouts for winnings. This creates a direct-to-consumer revenue stream, as players fund their accounts to participate in the games. The platform may incorporate various pricing strategies, including promotional bonuses and loyalty rewards, which could incentivize continued play. While specific pricing details for individual games or services are not disclosed, the overarching business model relies on the volume of transactions generated by users seeking the excitement of potential jackpots and bonuses.Following its acquisition by Juniper Networks, Ankeena Networks Inc. is positioned for further growth through leveraging new product developments and market expansions. The company aims to enhance its gaming portfolio with new slot games expected to launch by the end of 2010, catering to the increasing demand from online gamblers. Additionally, Ankeena plans to expand its services beyond the Indonesian market into other Southeast Asian regions, aiming to establish a strong presence by late 2011. The recent funding of USD 15.90 mn will be strategically utilized to support these initiatives, focusing on product development and market outreach.

## Funding rounds

- Series B, Jun 30, 2009, $6.5M — Clearstone Venture Partners, Mayfield Fund, Trinity Ventures
- Series A, Aug 8, 2008, $8.7M — Clearstone Venture Partners, Trinity Ventures, Redwood Venture Partners

## Investors

- Clearstone Venture Partners (https://capitalatlas.ai/funds/clearstone-venture-partners) — Series A, Series B
- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series A, Series B
- Redwood Venture Partners (https://capitalatlas.ai/funds/redwood-venture-partners) — Series A
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series B