# Anine Bing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/anine-bing

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.aninebing.com
- Total disclosed funding: $15M
- Latest round: Series A (Aug 23, 2018)
- Investors on record: 3

## About

Anine Bing Corp is a women’s fashion brand that specializes in stylish clothing, shoes, and accessories, providing a modern shopping experience with immediate availability of new collections.Founded in 2012 in Los Angeles, US, Anine Bing Corp focuses on fashion-forward apparel for women, steering clear of traditional retail delays. The company was established by Anine Bing, who has a background in fashion design and marketing. As of July 2019, Anine Bing Corp raised USD 13.50 mn in its latest funding round, bringing the total amount raised to USD 13.50 mn.ANINE BING specializes in women’s fashion, offering a diverse range of products that include clothing, shoes, and accessories. The company operates under a "see now, buy now" model, allowing customers to purchase new styles immediately upon their release. Their collections are frequently updated, featuring seasonal pieces and best-sellers from previous lines, catering to a fashion-forward clientele who appreciates both novelty and classic styles. ANINE BING products are available for purchase across various international markets, primarily focusing on North America and Europe.ANINE BING generates revenue through direct-to-consumer sales via its online platform and retail locations, emphasizing a seamless shopping experience for its clientele. The company's transactional structure includes sales of individual products, incentivized through promotional campaigns such as discounts on orders exceeding a specified threshold. Their product offerings encompass a range of price points, reflecting the luxury nature of the brand while appealing to a diverse customer base. By encouraging frequent purchases through limited-time offers and new arrivals, ANINE BING optimizes revenue generation while maintaining customer engagement and loyalty.In July 2019, Anine Bing Corp raised USD 13.50 mn in venture funding, which will be utilized to support the design and launch of new products targeting expansion in international markets. The company aims to introduce new seasonal collections and expand its retail presence in additional regions of North America and Europe by 2022. This funding will enhance their operational capabilities to meet the growing demand for their fashion offerings.

## Funding rounds

- Series A, Aug 23, 2018, $15M — Index Ventures, Greycroft, Felix Capital

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Series A