# Animoto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/animoto

- Industry: Internet
- Headquarters: New York, US
- Website: www.animoto.com
- Total disclosed funding: $19M
- Latest round: Series C (Jun 23, 2011)
- Investors on record: 4

## About

Animoto Inc. is a video creation platform that empowers users to produce and edit videos effortlessly through an intuitive drag-and-drop interface, catering to diverse clientele including businesses and educators.Founded in 2006 in New York, US, Animoto Inc. specializes in video creation, offering a cloud-based platform that simplifies professional-grade video production. The company has successfully raised a total of USD 15.00 mn across multiple funding rounds, with its most recent funding being a Series C round led by Spectrum Equity on August 22, 2023, which included participation from Amazon and Madrona Venture Group. The founders, Brad Jefferson and Jason Hsiao, have played crucial roles in the company, with Brad Jefferson serving as the CEO. The company has been involved in five deals to date.Animoto provides a video creation platform that enables users to easily produce and edit videos via a drag-and-drop interface. The core offering is a cloud-based video maker that facilitates the creation of professional-quality videos without advanced editing skills. Users can upload photos, screen recordings, and video clips, integrating licensed music, voice-overs, and stock images from its proprietary library, including resources from Getty Images. The platform caters to a broad audience including businesses, educators, and individuals, with applications for marketing, training videos, and personal projects across North America, Europe, and Asia-Pacific.Animoto generates revenue through a subscription-based model, offering access to its suite of video creation tools, templates, and resources on a tiered pricing structure. Customers can choose from various plans tailored to individual or organizational needs, subscribing to monthly or annual options that provide different levels of access to features like additional templates and stock media. The company’s flagship service focuses on creating high-quality marketing videos designed for social media, serving both B2B clients and direct consumers.Following its acquisition by Redbrick Technologies Inc. in August 2023, Animoto Inc. aims to accelerate product development and enhance its generative AI capabilities. The recent funding will support these initiatives, facilitating the launch of new features and tools tailored for diverse user needs. The company is also planning to expand its market presence, targeting new geographical regions and specific market segments in the upcoming years.

## Funding rounds

- Series C, Jun 23, 2011, $15M — Spectrum Equity, Madrona Venture Group, Amazon
- Series B, Jun 3, 2009, $4.4M — Madrona Venture Group, Amazon, Uncork Capital

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series B, Series C
- Amazon (https://capitalatlas.ai/funds/amazon) — Series B, Series C
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series B
- Spectrum Equity (https://capitalatlas.ai/funds/spectrum-equity) — Series C