# Anhui Yipinhong Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/anhui-yipinhong-technology-co

- Industry: Retail
- Headquarters: Hefei, China
- Website: www.ypshengxian.com
- Total disclosed funding: $656M
- Latest round: Series C (Aug 5, 2020)
- Investors on record: 4

## About

Founded in 2013 and based in Anhui, China, Anhui Yipinhong Technology Co., Ltd. operates as a chain supermarket that focuses on providing fresh fruits, vegetables, yogurt, meat and snacks. 

In February 2020, the company opened its supply chain, involving about 5000 SKUs and connecting  with more than 6000 b-end businesses. So far, the company has opened nearly 1000 stores, most of them are in Chongqing, Chengdu, Fuzhou and other places. In July 2021, the company raised venture funding from returning investors DragonBall Capital and Tencent Investment.

The company provides consumers withvegetables and fruits, meat, poultry and aquatic products, daily necessities, etc. The company also has breeding base, planting base, seafood wholesale platform, high-end catering, fresh discount store, Yipin online platform and other business.

## Funding rounds

- Series C, Aug 5, 2020, $359M — Capital Today, Tencent Investment, Eastern Bell Capital
- Series B, Mar 11, 2019, $298M — Capital Today, Tencent Investment, Eastern Bell Capital, Long Z Investment
- Series A, Aug 23, 2018 — Capital Today

## Investors

- Capital Today (https://capitalatlas.ai/funds/capital-today) — Series A, Series B, Series C
- Tencent Investment — Series B, Series C
- Eastern Bell Capital — Series B, Series C
- Long Z Investment (https://capitalatlas.ai/funds/long-z-investment) — Series B