# Anhui Caicai E-Commerce Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/anhui-caicai-e-commerce-co

- Industry: Retail
- Headquarters: Hefei, China
- Website: www.mallcai.com
- Total disclosed funding: $92M
- Latest round: Series A (Jun 28, 2019)
- Investors on record: 3

## About

Anhui Caicai E-Commerce Co.,Ltd operates a specialized e-commerce platform that optimizes online retail operations, enhancing customer engagement and business efficiency for small and medium-sized enterprises.Founded in 2015 and headquartered in Hefei, China, Anhui Caicai E-Commerce Co.,Ltd has developed a platform focused on supporting the e-commerce needs of SMEs. The company has successfully raised a total of RMB 634 million through a SERIES A funding round in June 2019, with investment from 5Y Capital, Hillhouse Capital Group, and XVC. The business has completed 2 deals to date, indicating a strong growth trajectory since its inception.Mallcai specializes in providing a platform designed to streamline e-commerce operations for retailers and businesses. Their primary product offerings enhance the online shopping experience by integrating features such as inventory management, customer analytics, and personalized marketing tools. These solutions cater primarily to small and medium-sized enterprises (SMEs) aiming to optimize their digital storefronts and improve customer engagement. Mallcai's services have been essential in helping retailers manage online sales effectively, particularly in competitive markets such as North America and Europe.Revenue generation for Mallcai is primarily structured through subscription-based models, where businesses pay a recurring fee for access to their platform's comprehensive tools and services. This model may also include tiered pricing plans based on usage levels or additional features. For instance, clients may begin with a basic package and upgrade as needed, incurring additional costs for advanced analytics and marketing solutions. The company's offerings are designed to facilitate B2B and direct-to-consumer transactions, ensuring flexibility for different business models.Anhui Caicai E-Commerce Co.,Ltd aims to leverage its recent funding of RMB 634 million from the June 2019 SERIES A round to support the development of new product features intended to enhance user experience and expand functionality within its platform. The company plans to target market expansion into Southeast Asia by the end of 2023, focusing on localizing services and enhancing the platform to meet regional needs. By utilizing the funds raised, the company seeks to accelerate product development cycles and improve marketing efforts to reach a broader audience.

## Funding rounds

- Series A, Jun 28, 2019, $92M — 5Y Capital, Hillhouse Investment, XVC

## Investors

- 5Y Capital (https://capitalatlas.ai/funds/5y-capital) — Series A
- Hillhouse Investment (https://capitalatlas.ai/funds/hillhouse-investment) — Series A
- XVC — Series A