# Ando

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ando

- Industry: Financial Services
- Headquarters: San Diego, US
- Website: www.andomoney.com
- Total disclosed funding: $6M
- Latest round: Seed (Oct 21, 2021)
- Investors on record: 4

## About

Ando, Inc. is a financial analytics company focused on delivering comprehensive insights into celebrity net worth, wealth, earnings, and financial activities, primarily serving investors and media professionals.Founded in 2019 by Son Nguyen in San Diego, US, Ando, Inc. specializes in financial analytics related to celebrities. The company secured USD 6.00 mn in Seed funding on October 21, 2021, led by TTV Capital with participation from HOF Capital and others. The total amount raised by the company is USD 6.00 mn.AndoMoney specializes in providing detailed insights into celebrity net worth, acting as a comprehensive platform that aggregates information on wealth, earnings, and financial activities of prominent figures in the entertainment industry. The company offers analytical articles and reports that delve into the financial trajectories of celebrities, including their career earnings, investments, and business ventures. These services are targeted towards a diverse audience that includes investors, fans, and media professionals seeking accurate data on the financial standing of high-profile individuals. The primary markets for AndoMoney's services include North America and Europe, where there is significant interest in celebrity culture and financial analytics. The platform aims to illuminate the economic aspects of celebrity life, addressing the need for reliable financial data in a fast-paced media landscape.AndoMoney generates revenue primarily through a subscription-based model, where users pay for access to exclusive content and in-depth financial reports on celebrities. The typical transaction structure involves individual subscriptions, allowing users to access detailed articles and analyses on various high-profile figures. Additionally, partnerships with media outlets and content creators can enhance revenue through collaborative projects and sponsored content. While specific pricing plans for subscriptions are not disclosed, the company's flagship offerings include detailed financial breakdowns and expert insights tailored for fans, researchers, and investors alike. By focusing on a B2C model, AndoMoney ensures that its products are directly accessible to end-users seeking comprehensive financial insights into the lives of the world's most famous individuals.Following the Seed funding of USD 6.00 mn raised on October 21, 2021, Ando, Inc. will utilize the investment to expand its operations and business reach. The company is exploring the development of new products aimed at enhancing its offerings in celebrity financial analytics. In addition, Ando, Inc. is targeting expansion into new markets within Europe and Asia by the end of 2023, aiming to capture the growing audience interested in celebrity finance.

## Funding rounds

- Seed, Oct 21, 2021, $6M — Kinetic Ventures, TTV Capital, HOF Capital, NNS Holding

## Investors

- Kinetic Ventures (https://capitalatlas.ai/funds/kinetic-ventures) — Seed
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Seed
- HOF Capital (https://capitalatlas.ai/funds/hof-capital) — Seed
- NNS Holding — Seed