# Andingrui Technology (Beijing) Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/andingrui-technology-beijing-co

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.wanwustore.cn
- Total disclosed funding: $20M
- Latest round: Series C (Mar 25, 2021)
- Investors on record: 6

## About

Andingrui Technology (Beijing) Co., Ltd. is a Beijing-based company, established in 2018, that operates a social e-commerce platform specifically designed for new-generation mothers and their children, facilitating community engagement and product discovery.Andingrui Technology specializes in offering a platform that connects mothers with curated products and community-driven services for their families. The company has not undergone any significant pivots since its inception. Headquartered in Beijing, China, Andingrui was founded in 2018. It has successfully completed three deals, with the most recent in March 2021, where it raised USD 20.00 mn in a Series B funding round led by Fresh Capital, with participation from Redpoint China Ventures. The company has raised a total of USD 20.00 mn to date.???? (All Things Heart Selection) offers a comprehensive social and e-commerce platform aimed at new-generation mothers and their children. Its primary offerings include a wide range of mother and baby products, wellness items, and community services tailored to the needs of families with infants and young children. The platform not only allows users to purchase curated products but also fosters social interactions and community engagement, addressing challenges in product selection and parenting support, and is actively catering to urban families across major Chinese cities.The revenue model for ???? is based on direct-to-consumer sales and community interactions. The platform enables users to purchase a variety of curated mother and baby products while benefiting from community support, which encourages repeat transactions. Although specific pricing details are not disclosed, a competitive pricing strategy is expected to attract the target demographic, resulting in a steady flow of transactions that contributes to its revenue stream.Andingrui Technology plans to leverage its recent funding from the Series B round to enhance its product offerings and expand into new markets. Specifically, the company is focused on launching new products aimed at modern parenting, with a timeline and specific details yet to be announced. There are plans to explore expansion into additional major urban areas within China and possibly consider international markets, although specific regions have not been outlined. The funding raised will be utilized to support these initiatives, ensuring that the company can cater to the evolving needs of its customer base.

## Funding rounds

- Series C, Mar 25, 2021 — HighLight Capital, Panda Capital, GF Qianhe, Redpoint China Ventures
- Series B, Aug 19, 2019, $20M — Fresh Capital, Redpoint China Ventures
- Series A, Oct 12, 2018 — 5Y Capital, Redpoint China Ventures

## Investors

- 5Y Capital (https://capitalatlas.ai/funds/5y-capital) — Series A
- Redpoint China Ventures (https://capitalatlas.ai/funds/redpoint-china-ventures) — Series A, Series B, Series C
- Fresh Capital (https://capitalatlas.ai/funds/fresh-capital) — Series B
- HighLight Capital (https://capitalatlas.ai/funds/highlight-capital) — Series C
- Panda Capital (https://capitalatlas.ai/funds/panda-capital) — Series C
- GF Qianhe — Series C