# AND CO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/and

- Industry: Internet
- Headquarters: New York, US
- Website: www.and.co
- Total disclosed funding: $2.5M
- Latest round: Seed (Mar 29, 2016)
- Investors on record: 6

## About

AND CO, now known as Fiverr Workspace, is a platform that provides freelancers and small business owners with essential tools for efficient back-office operations, including invoicing and task management.Founded in 2014 and headquartered in New York, US, AND CO specializes in providing back-office solutions. The company was acquired by Fiverr International Limited in January 2018 for an undisclosed amount. The founder's background information is not available, and there are no details on any subsidiaries or previous companies founded by the individuals involved. AND CO has successfully completed a total of three funding deals, with the latest being a Seed round in January 2018, raising USD 2.000 mn led by Thrive Capital, alongside investors such as BoxGroup, Designer Fund, and Red Swan Ventures, bringing the total amount raised to USD 2.000 mn.Fiverr Workspace offers a comprehensive suite of tools designed to streamline back-office operations for freelancers and small business owners. The company's core offerings include invoicing, task management, proposal generation, contract creation, and payment processing. These tools resolve common pain points such as inefficient invoicing practices, poor time management, and the complexities of client contract negotiations. By automating these processes, Fiverr Workspace enables users to focus more on their core activities, enhancing productivity and ensuring timely payments. The platform serves a diverse clientele, including freelancers across various industries, small business owners, and large enterprises, primarily in North America, Europe, and Australia, facilitating the management of both Fiverr and non-Fiverr projects.Fiverr Workspace generates revenue through a subscription-based model, providing users with various pricing plans that cater to different business needs. Clients pay for access to features such as smart proposals, customizable invoices, and automated time tracking tools. This positions Fiverr Workspace as a B2B service provider, directly addressing the needs of small to medium-sized businesses and solo entrepreneurs. Flagship features like integrated dashboards for performance analysis and automated reports enhance its value proposition for effective business management.Following its acquisition in January 2018, Fiverr Workspace plans to expand its offerings and market reach. The company is focusing on developing new products to enhance user experience, although specific upcoming products and their release dates have not been disclosed. Expansion into new geographic markets is anticipated, particularly in regions such as Asia and South America, with targeted timelines yet to be defined. The recent funding will support these initiatives, although specific details on its allocation are not provided.

## Funding rounds

- Seed, Mar 29, 2016, $2M — Thrive Capital, Red Swan Ventures, BoxGroup, Designer Fund
- Seed, Oct 20, 2015, $0.5M — Brooklyn Bridge Ventures, BoxGroup, Prehype

## Investors

- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Prehype (https://capitalatlas.ai/funds/prehype) — Seed
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed
- Red Swan Ventures (https://capitalatlas.ai/funds/red-swan-ventures) — Seed
- Designer Fund (https://capitalatlas.ai/funds/designer-fund) — Seed