# Anafore Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/anafore-pte

- Industry: Software
- Headquarters: Singapore
- Website: www.referralcandy.com/
- Total disclosed funding: $1.2M
- Latest round: Seed (Feb 10, 2009)
- Investors on record: 5

## About

Based in Singapore, ReferralCandy develops a customer referral application that rewards customers for referrals. The CEO of the company is Dinesh Raju.

ReferralCandy develops a platform that allows customers to customize rewards for referring to customers and referred friends and also allows them to choose from various options such as store discounts, cash payouts and custom rewards. The platform includes features such as referral widgets, signup form, postpurchase popup, etc. The platform allows users to track their referral revenue, track the number of customers who join the referral program, send automated emails after a customer makes a purchase, and pay commissions for new referral sales.

The company generates revenue by charging a monthly subscription fee of USD 39 for its Premium plan and USD 239 for its Plus plan. The company also offers an Enterprise plan.

## Funding rounds

- Seed, Feb 10, 2009, $1.2M — BAF Spectrum, Innosight Ventures, Amasia, SEEDS Capital, Great Noble International

## Investors

- BAF Spectrum — Seed
- Innosight Ventures (https://capitalatlas.ai/funds/innosight-ventures) — Seed
- Amasia (https://capitalatlas.ai/funds/amasia) — Seed
- SEEDS Capital (https://capitalatlas.ai/funds/seeds-capital) — Seed
- Great Noble International — Seed