# AMT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amt-2

- Industry: Software
- Headquarters: Newark, US
- Website: www.amt.ai
- Total disclosed funding: $3.5M
- Latest round: Seed (Mar 19, 2025)
- Investors on record: 1

## About

Agentic Marketing Technologies specializes in AI-driven influencer marketing solutions, enabling brands to automate and scale their influencer collaborations efficiently.Agentic Marketing Technologies was founded in 2025 in US, and focuses on enhancing influencer marketing through AI technology. The company has made a strategic pivot towards automating influencer interactions and campaign management. In March 2025, Agentic completed its first deal, raising USD 3.5 mn in Seed funding led by NFX, marking a significant step in its growth journey. The founder's background and previous ventures are not publicly detailed.Agentic Marketing Technologies offers Lyra, an advanced influencer marketing platform that streamlines the identification and engagement of over 100 million creators. This platform automates key tasks such as content review and payment processing, allowing brands to maintain focus on strategic marketing goals. Lyra's services cater to major brands across North America and Europe, facilitating partnerships in over seven markets and three languages.Agentic Marketing Technologies generates revenue through subscription-based partnerships with brands that utilize its platform for influencer marketing. Clients pay monthly or annual fees tailored to their service levels, accessing features like AI-powered sourcing and real-time analytics. The platform's effectiveness is reflected in reported return on ad spend (ROAS) metrics, which demonstrate its ability to convert influencer partnerships into sales for its clients.Following the recent funding of USD 3.5 mn in Seed financing on March 19, 2025, Agentic Marketing Technologies aims to scale its Lyra platform further. The company plans to enhance its AI capabilities for influencer interactions and automate campaign tracking and payments, targeting new market expansions in Asia and Latin America by the end of 2026. The funding will support these initiatives, helping to modernize influencer marketing by replacing manual processes with AI.

## Funding rounds

- Seed, Mar 19, 2025, $3.5M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed