# Amplitude

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amplitude

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.amplitude.com
- Total disclosed funding: $386M
- Latest round: Series F (Jun 9, 2021)
- Investors on record: 17

## About

Founded in 2012 and based in California, US, Amplitude, Inc. is a digital optimization company. Spenser Skates (CEO) and Jeffrey Wang (Chief Architect) are the founders of the company. In September 2021, Amplitude, Inc. raised an amount in its IPO, selling 35.40 million shares on the Nasdaq. The company is listed on Nasdaq under the symbol AMPL. The company offers a digital optimization platform that allows organizations to see and forecast which features and activities lead to certain business outcomes, such as loyalty and lifetime value, and intelligently change each experience in real-time based on these insights. Its products include Amplitude Analytics, Amplitude Recommend, Amplitude Experiment, Data Management, and technology integrations. The company also offers an SDK that can be integrated into iOS and Android. Amplitude generates revenue through its personalization plans which include starter, plus (USD 49/month), growth, enterprise packages.

## Funding rounds

- Series F, Jun 9, 2021, $200M — Battery Ventures, Hong Shan, GIC, Intuitive Venture Partners
- Series E, May 8, 2020, $50M — Battery Ventures, Benchmark, Institutional Venture Partners, Hong Shan, GIC, Sorenson Capital, Lead Edge Capital
- Series D, Nov 16, 2018, $79M — Battery Ventures, Benchmark, Hong Shan, Intuitive Venture Partners, Lead Edge Capital
- Series C, Jun 26, 2017, $32M — Battery Ventures, Benchmark, Institutional Venture Partners, Meritech Capital Partners
- Series B, Apr 29, 2016, $15M — Battery Ventures, Benchmark, Merus Capital, Quest Venture Partners, DCVC
- Series A, Aug 5, 2015, $9M — Balderton Capital, Merus Capital, Quest Venture Partners, DCVC
- Seed, Jul 11, 2014, $2M — Merus Capital, Tencent Investment, SV Angel, Quest Venture Partners, Start Fund, DCVC, BoxGroup

## Investors

- Merus Capital — Seed, Series A, Series B
- Tencent Investment — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Quest Venture Partners (https://capitalatlas.ai/funds/quest-venture-partners) — Seed, Series A, Series B
- Start Fund — Seed
- DCVC (https://capitalatlas.ai/funds/dcvc) — Seed, Series A, Series B
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series B, Series C, Series D, Series E, Series F
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B, Series C, Series D, Series E
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series C, Series E
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series C
- Hong Shan — Series D, Series E, Series F
- Intuitive Venture Partners (https://capitalatlas.ai/funds/intuitive-venture-partners) — Series D, Series F
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series D, Series E
- GIC — Series E, Series F
- Sorenson Capital (https://capitalatlas.ai/funds/sorenson-capital) — Series E