# Amplify LA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amplify-la

- Industry: Financial Services
- Headquarters: Venice, US
- Website: www.amplify.la
- Total disclosed funding: $8.1M
- Latest round: Series B (Jan 15, 2014)
- Investors on record: 7

## About

Amplify LA is a venture capital firm dedicated to empowering technology entrepreneurs by providing funding and strategic support to help their startups thrive in competitive markets.Founded in 2011 in Venice, US, Amplify LA focuses on investing in technology startups. The firm has undergone no significant pivots in its business strategy since inception. The founders, Jim Wiatt, Oded Noy, and Paul Bricault, have a history of entrepreneurship, though details on previous ventures are not specified. Amplify has raised a total of USD 8.1 mn in funding, with its most recent investment round being a Series B in January 2014. Notable investors in this round included Accel, Deep Fork Capital, and Greycroft Partners.Amplify primarily serves technology entrepreneurs, providing essential funding and guidance to help their startups become robust, scalable, and successful enterprises. The firm focuses on a diverse array of sectors, including fintech, consumer technology, and childcare solutions. Notable companies in their portfolio include FloQast, which offers automation for accounting workflows, and Volley, known for its conversational AI games that enable voice-activated gameplay. Other highlighted ventures are Upwards, which aims to make high-quality childcare accessible, and Penelope, a retirement platform designed specifically for small businesses and entrepreneurs. Amplify operates on a national scale, supporting startups across the United States in various markets, thereby addressing a multitude of consumer and enterprise needs.Amplify generates revenue primarily through investment relationships with the technology startups in its portfolio. These transactions typically occur via equity stakes in exchange for funding, with terms often structured around milestone-based funding mechanisms. Clients and portfolio companies may benefit from ongoing support and strategic guidance, which further solidifies their operational capabilities. While specific pricing plans for services offered to portfolio companies are not detailed, the firm’s engagement model suggests a focus on long-term partnerships that foster scalability and growth. The revenue model is inherently tied to the success of the startups, with potential returns realized through exits, such as acquisitions or public offerings, as these companies achieve their growth objectives.Amplify LA is focusing on expanding its portfolio by designing new products catered to emerging technologies. The firm aims to enter additional markets within the US, targeting regions with burgeoning tech ecosystems by the end of 2025. The recent Series B funding of USD 8.1 mn, secured in January 2014, will be utilized to support these expansion initiatives and enhance Amplify's operational capabilities, allowing it to better serve its portfolio companies as they scale.

## Funding rounds

- Series B, Jan 15, 2014, $8.1M — Accel, Greycroft, Wavemaker Partners, Deep Fork Capital, Canyon Creek Capital, Karlin Ventures, Group 11

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series B
- Deep Fork Capital (https://capitalatlas.ai/funds/deep-fork-capital) — Series B
- Canyon Creek Capital (https://capitalatlas.ai/funds/canyon-creek-capital) — Series B
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Series B
- Group 11 (https://capitalatlas.ai/funds/group-11) — Series B