# Amplified Intelligence Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amplified-intelligence-technologies-pty

- Industry: Software
- Headquarters: Adelaide, Australia
- Website: www.amplifiedintelligence.com.au
- Total disclosed funding: $2.2M
- Latest round: Seed (Sep 30, 2021)
- Investors on record: 1

## About

Founded in 2019, and based in Adelaide, Australia, Amplified Intelligence Technologies Pty Ltd, formerly known as 2IC, is a provider of advertisement tracking technology. The company was founded by its Chief Executive Officer, Karen Nelson-Field, and Chief Growth Officer, Philip Townend. In September 2021, Amplified Intelligence Technologies Pty Ltd raised AUD 3 million in seed funding led by TEN13.

Amplified Intelligence offers an artificial intelligence-based tracking solution that measures the attention data of advertising campaigns being generated across TV and other digital media. Its offerings include a media buying platform called attentionTRACE™ and a cross-platform media planning platform, AttentionPLAN. Advertisers utilize the platforms to predict the level of interest their ads will get, get insights to aid in media spending, and reduce the wastage of campaign results. The company's client base includes OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook, and Spotify

The company plans to use the September 2021 funding to ramp up its product roadmap and expand its commercial team globally with a focus on US and UK markets.

## Funding rounds

- Seed, Sep 30, 2021, $2.2M — TEN13

## Investors

- TEN13 (https://capitalatlas.ai/funds/ten13) — Seed