# Amplience (UK)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amplience-uk

- Industry: Software
- Headquarters: London, UK
- Website: www.amplience.com
- Total disclosed funding: $153M
- Latest round: Series D (Mar 15, 2022)
- Investors on record: 6

## About

Based in the UK, Amplience (UK) Limited offers an AI-driven content platform that enhances digital commerce experiences. Its innovative solutions help brands and retailers manage content effortlessly while optimizing customer engagement across various channels.Amplience (UK) Limited, founded in 2008 in London, UK, provides a content platform that supports digital commerce. The company has secured funding through 9 deals, with its most recent funding round, Series D, raising USD 100.00 mn led by Farview Equity Partners. The total amount raised to date stands at USD 100.00 mn. The CEO of the company is Anthony Lye.Amplience is a leading provider of an AI-driven content platform designed to enhance digital commerce experiences through its core offerings, including Dynamic Content, Content Hub, and Dynamic Media. These products facilitate the creation, management, and distribution of high-quality content tailored to the specific needs of brands and retailers. Amplience's solutions enable companies to streamline their content workflows, optimize images, and deliver seamless shopping experiences across multiple channels. The platform serves a diverse client base, including over 400 global brands, providing tools that cater to both B2B and direct-to-consumer markets. Amplience's products are implemented in various geographical markets, with a strong presence in North America, Europe, and Australia, addressing the evolving demands of modern retail environments.Amplience generates revenue through a subscription-based model, where clients access its platform on a recurring basis, yielding a revenue of USD 20,186,207 for the year 2024. Its EBITDA for the same year amounts to USD 1,002,921. The company’s partnerships with major e-commerce platforms, including Salesforce, enhance its revenue streams by integrating Amplience's technology into broader retail solutions. The pricing plans vary based on the scale and requirements of each client, reflecting the tailored nature of its services.In January 2025, Amplience (UK) Limited raised GBP 32 million in venture debt funding from new investor Ashgrove Capital, with participation from returning investors Octopus Ventures and Farview Equity Partners. The company plans to utilize this funding to support growth, invest in its platform and product roadmap, and enhance customer value to strengthen partnerships. Amplience is focusing on expanding its market presence, particularly in North America and Europe, with plans to roll out new products by the end of 2025.

## Funding rounds

- Series D, Mar 15, 2022, $100M — Octopus Investments, Sixth Street, Farview Equity Partners
- Series C, Apr 25, 2018, $37M — Columbia Lake Partners, Octopus Investments
- Series B, Mar 26, 2015, $11M — Northstar Ventures, Silicon Valley Bank, Octopus Investments
- Series B, Jul 30, 2013, $5.5M — Northstar Ventures, Octopus Investments

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Series B
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series B, Series C, Series D
- Silicon Valley Bank — Series B
- Columbia Lake Partners — Series C
- Sixth Street (https://capitalatlas.ai/funds/sixth-street) — Series D
- Farview Equity Partners (https://capitalatlas.ai/funds/farview-equity-partners) — Series D