# Amperity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amperity

- Industry: Marketing/Advertising
- Headquarters: Seattle, US
- Website: www.amperity.com
- Total disclosed funding: $187M
- Latest round: Series D (Jun 23, 2021)
- Investors on record: 9

## About

Based in Washington, US, and founded in 2016, Amperity, Inc. provides an AI-powered customer data platform that helps enterprises to track, analyze, and secure customer profiles for global brands. The platform helps enterprises to understand customers and accelerates the relationship between brands and customers. The company was co-founded by Derek Slager and Kabir Shahani (CEO) and is backed by investors including Tiger Global Management, Declaration Partners, Madrona Venture Group, Madera Technology Partners, and HighSage Ventures, which led a Series D funding round in July 2021. The company had 225 employees as of July 2021.

Amperity offers a number of platforms, including an enterprise customer data platform, an AI-powered customer identity management (AMPID), access to all complete customer profiles (AMP 360), a hub for customer intelligence and activation (AMP IQ), and a connected customer data infrastructure (Datagrid). The company also provides customers with services from onboarding to implementation and product training.

The company posted a 100% annual recurring revenue in 2020.

Amperity plans to grow sales and marketing, expand internationally, and invest in research and development to further enable its customers to innovate using their first-party customer data. It also plans to grow its workforce to over 300 by the end of 2021.

## Funding rounds

- Series D, Jun 23, 2021, $100M — Madrona Venture Group, Tiger Global Management, Declaration Partners, Madera Technology Partners, HighSage Ventures
- Series C, Jul 15, 2019, $50M — Madrona Venture Group, Tiger Global Management, Goldman Sachs Asset Management, Declaration Partners, Madera Technology Partners
- Series B, Oct 26, 2017, $28M — Madrona Venture Group, Tiger Global Management
- Series A, Feb 5, 2016, $9M — Madrona Venture Group, Founders' Co-op, Hyde Park Venture Partners, Liquid 2 Ventures

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C, Series D
- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Series A
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Series A
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series B, Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C
- Declaration Partners (https://capitalatlas.ai/funds/declaration-partners) — Series C, Series D
- Madera Technology Partners (https://capitalatlas.ai/funds/madera-technology-partners) — Series C, Series D
- HighSage Ventures (https://capitalatlas.ai/funds/highsage-ventures) — Series D