# Amify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amify

- Industry: Marketing/Advertising
- Headquarters: Cincinnati, US
- Website: www.goamify.com
- Total disclosed funding: $13M
- Latest round: Series B (May 23, 2023)
- Investors on record: 4

## About

Founded in 2019 and based in Ohio, US, Amify, Inc., formerly known as Potomac River Holdings LLC, provides Amazon optimization and advertising solutions using its artificial intelligence technologies. In April 2024, Cart.com., Inc., a portfolio company of Mercury, Arsenal Growth, Citi Ventures, Aramco Ventures, Kingfisher Investment Advisors, Oak HC/FT Partners, Moonshots Capital, Raven Venture Partners, PayPal Ventures, Valedor Partners, B. Riley Venture Capital, and Trinity Capital, acquired Amify, Inc.

The company offers Amazon solutions to DTC brands helping them to sell on Amazon. The firm solution range includes Amazon platform management, Amazon advertising (PPC), and Amazon creative content. Additionally, the firm provides Amazon strategy and analytics by studying customer behavior through leveraging data-driven strategies and deep category analysis. Moreover, it also takes care of Amazon's supply chain strategy.

## Funding rounds

- Series B, May 23, 2023, $9.7M — Mercury, CincyTech, SaaS Ventures
- Series A, Mar 13, 2019, $3.5M — Mercury, Dundee Venture Capital, CincyTech, SaaS Ventures

## Investors

- Mercury (https://capitalatlas.ai/funds/mercury) — Series A, Series B
- Dundee Venture Capital (https://capitalatlas.ai/funds/dundee-venture-capital) — Series A
- CincyTech (https://capitalatlas.ai/funds/cincytech) — Series A, Series B
- SaaS Ventures (https://capitalatlas.ai/funds/saas-ventures) — Series A, Series B