# Ambition Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ambition-solutions

- Industry: Software
- Headquarters: Chattanooga, US
- Website: www.ambition.com
- Total disclosed funding: $16M
- Latest round: Series B (Oct 7, 2021)
- Investors on record: 3

## About

Ambition Solutions, Inc. is a sales coaching technology company that leverages data-driven management and customized coaching strategies to enhance sales performance across various industries.Founded in 2013 in Chattanooga, US, Ambition Solutions, Inc. focuses on providing innovative sales coaching solutions. The company has undergone significant development, raising USD 15.5 mn in Series B funding in October 2021, led by Primus Capital and backed by Nashville Capital Network. The company's leadership includes CEO Aaron Santos, with founders Blake Fischer, Brian Trautschold, Jared Houghton, and Travis Truett, who have previously contributed to other ventures in the tech space.Ambition provides a comprehensive sales coaching platform designed to enhance sales performance through data-driven management and customized coaching cadences. Their core offerings, including Coaching Orchestration™ and Performance Intelligence, enable sales managers to implement structured coaching programs, track performance improvements, and cultivate a culture of accountability and recognition within teams. Ambition serves a diverse client base across various industries, including technology, financial services, telecommunications, and logistics, focusing on markets in North America and Europe. Their solutions are tailored to meet the needs of sales development representatives (SDRs), account executives (AEs), and customer success teams, ultimately driving greater productivity and engagement.Ambition operates on a subscription-based revenue model, where clients subscribe to their sales coaching platform for access to various tools and features. Business transactions typically involve enterprise-grade licensing agreements tailored to the specific needs of clients, which may include options for individual teams or entire organizations. The company's flagship products, such as the Sales Gamification Software and Coaching Software, are integral to their offerings, enhancing user engagement through real-time recognition and performance tracking. Pricing plans cater to the scale of the client’s operations, ensuring flexibility and alignment with their sales objectives.In October 2021, Ambition Solutions, Inc. raised USD 15.5 mn in Series B funding, which will be utilized to hire 85 people by the end of 2021 and expedite growth in the sales coaching sector. The company plans to expand its presence in North America and Europe, focusing on enhancing its product offerings and reaching new clients. This funding will support the development of additional sales coaching tools and enhance existing solutions to better serve sales teams.

## Funding rounds

- Series B, Oct 7, 2021, $16M — Primus, Nashville Capital Network
- Seed, Dec 1, 2013 — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Primus (https://capitalatlas.ai/funds/primus) — Series B
- Nashville Capital Network (https://capitalatlas.ai/funds/nashville-capital-network) — Series B