# Ambient Devices

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ambient-devices

- Industry: Hardware
- Headquarters: Cambridge, US
- Website: www.ambientdevices.com
- Total disclosed funding: $7.8M
- Latest round: Series C (Sep 16, 2008)
- Investors on record: 4

## About

Ambient Devices specializes in innovative display technologies that provide real-time insights into energy consumption, helping customers make informed energy choices through intuitive devices such as the Energy Orb and Energy Joule.Ambient Devices, founded in 2001, is headquartered in Cambridge, US. The company focuses on energy monitoring solutions and has not undergone any significant pivots in its business strategy. Pritesh Gandhi is both the Founder and CEO, and he previously co-founded other ventures. Ambient Devices raised USD 5.00 mn in Series C funding on September 16, 2008, with investment from .406 Ventures, First Round Capital, New York Angels, and Rose Tech Ventures. The total amount raised by the company stands at USD 5.00 mn through 4 different investment rounds.Ambient Devices specializes in delivering innovative display technologies and systems designed for immediate access to essential information, particularly in the realm of energy consumption. Their core product offerings include the Energy Orb and the Energy Joule, which serve utility companies by providing real-time insights into energy usage patterns and associated pricing changes through an intuitive traffic-light color scale. These devices are implemented in both residential and commercial settings, with over a million homes in the United States currently utilizing Ambient technologies. By empowering customers with actionable data about their energy consumption, Ambient Devices aims to promote smarter energy choices and enhance overall customer satisfaction. The company's products are primarily marketed to utility companies operating in the United States, aiming to improve communication with their customer base and optimize energy usage across various geographical areas.Ambient Devices generates revenue through partnerships with utility companies that deploy their energy products to end users. The transaction structure typically involves B2B agreements, where utility providers integrate Ambient's technologies into their service offerings. These partnerships allow utility companies to relay important information about energy consumption and demand to consumers, fostering a more informed customer base. The flagship products, such as the Energy Orb and Energy Joule, operate on a pricing model tailored for utility providers, who may purchase these devices upfront or engage in subscription arrangements for ongoing software support and updates. This approach facilitates a continuous relationship between Ambient Devices and their utility partners, ensuring that energy consumers receive timely data on their energy usage, ultimately enhancing their experience and engagement with energy management.Ambient Devices plans to leverage the recent USD 5.00 mn raised in Series C financing to enhance its product offerings and expand its market presence. The company is focused on developing new versions of its existing products aimed at providing enhanced functionalities for both residential and commercial users. Additionally, Ambient Devices is exploring opportunities to penetrate new geographic markets beyond the United States, with plans to establish a presence in Europe by 2010. The financing will support product development as well as marketing efforts to boost brand awareness and user engagement.

## Funding rounds

- Series C, Sep 16, 2008, $5M — First Round Capital, .406 Ventures, Rose Tech Ventures, New York Angels
- Series B, Sep 12, 2008, $0.8M — First Round Capital, Rose Tech Ventures, New York Angels
- Series B, Jan 1, 2006, $2M — New York Angels

## Investors

- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Series B, Series C
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series B, Series C
- Rose Tech Ventures (https://capitalatlas.ai/funds/rose-tech-ventures) — Series B, Series C
- .406 Ventures (https://capitalatlas.ai/funds/406-ventures) — Series C