# Amber Agriculture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amber-agriculture

- Industry: Agribusiness
- Headquarters: Chicago, US
- Website: www.amber.ag
- Latest round: Seed (Jun 25, 2020)
- Investors on record: 2

## About

Amber Agriculture, Inc. specializes in advanced agricultural technology, focusing on enhancing grain storage management through innovative solutions designed for farmers and agricultural enterprises.Amber Agriculture, Inc., founded in 2016, is based in Chicago, US. The company focuses on agricultural technology to support grain storage management. Founders Joseph Varikooty and Lucas Frye have prior entrepreneurial experience. Amber Agriculture has completed 7 deals, with the most recent funding round occurring on June 25, 2020, when it raised an undisclosed amount of Seed funding from returning investor SOSV.Amber Agriculture Inc. specializes in innovative agricultural technology designed to enhance grain storage management through its flagship product, the ACE AIR Kit. Launched in 2016, this product enables grain bins to be smart-enabled with wireless, solar-powered sensor technology that monitors crucial parameters like CO2 levels and moisture content, thus preserving the quality of stored grain. The ACE AIR Kit seeks to address common challenges faced by farmers, such as reliability and complexity associated with traditional cable-based monitoring systems, offering a user-friendly, self-installation solution that eliminates the need for professional setup. The primary customer base includes farmers and agricultural enterprises across the United States, who benefit from improved monitoring capabilities and detailed alerts related to grain storage conditions. The technology’s seamless functionality with various bin makes and models further broadens its appeal in the Midwest and beyond.Amber Agriculture’s revenue model is based on direct-to-consumer sales through its online platform, which allows farmers to purchase the ACE AIR Kit and associated services directly. This approach streamlines the transaction process, ensuring that customers receive tailored instructions and support while minimizing costs typically associated with traditional retail channels. The company employs a one-time purchase structure for its products, with potential opportunities for future revenue through add-on services or upgrades as technology evolves. Pricing details specific to the ACE AIR Kit and any potential subscription services for ongoing monitoring or data analytics are not disclosed. The direct-to-farm sales model enhances customer engagement and satisfaction, fostering loyalty and repeat purchases as farmers seek reliable solutions for grain management.Looking ahead, Amber Agriculture plans to further innovate its product offerings and expand into new markets. The company is working on the development of additional sensor technologies to enhance its existing product line. Specific release dates for these new products have not been disclosed. Furthermore, Amber Agriculture aims to penetrate markets beyond the US, targeting regions such as Canada and South America by the end of 2023. The funding raised in June 2020 will support these initiatives, enabling the company to enhance its product development and market outreach efforts.

## Funding rounds

- Seed, Jun 25, 2020 — SOSV
- Seed, Sep 9, 2016 — SOSV, HAX

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- HAX — Seed