# Amaze Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amaze-software

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.famous.co
- Total disclosed funding: $18M
- Latest round: Series B (Mar 27, 2014)
- Investors on record: 1

## About

Amaze Software, Inc. offers a platform enabling creators to develop, market, and sell a wide range of products efficiently, simplifying supply chain management and customer service challenges.Founded in 2011 and headquartered in San Francisco, US, Amaze Software, Inc. specializes in providing tools for content creators to sell their products. The company has raised a total of USD 2.467 mn in its Series A round in August 2023, with the latest funding bringing its total funding to USD 2.467 mn and its current valuation to USD 60.265 mn. The company has completed a total of 3 deals, and the CEO is Aaron Day, while the founder is Kateryna Chiganova.Amaze specializes in enabling creators to develop, market, and sell a diverse array of products through a streamlined platform, effectively removing common obstacles such as supply chain management and customer service. The company's core offerings include customizable merchandise, digital fits for Roblox avatars, and automatic storefronts integrated into popular social media platforms like YouTube and TikTok. This functionality allows creators to easily monetize their content by transforming their passions into products that resonate with fans. The target clientele comprises content creators, influencers, and artists who leverage Amaze's tools to engage their audiences and boost their sales in various markets, including North America, Europe, and select regions in Asia. The user-friendly interface and mobile-first shopping experiences further enhance product discoverability and customer engagement, catering to both individual creators and their dedicated fan bases.Amaze generates revenue through direct-to-consumer sales, where creators can market and sell their products through integrated storefronts on social media platforms. The transaction structure typically involves creators setting prices for their products, with Amaze facilitating the sales process and handling fulfillment logistics. Amaze also offers partnership opportunities for creators to leverage its technology for product launches and promotions, fostering a collaborative environment that enhances revenue potential. By focusing on personalized shopping experiences, Amaze enables creators to convert audience interest into sales, solidifying its role as a key player in creator-powered commerce. Specific pricing plans and financial structures for products and services are outlined on the company's platform, ensuring transparency and ease of access for both creators and consumers.In August 2023, Amaze Software, Inc. raised USD 2.47 mn in Series A funding, which is part of a larger USD 6.77 mn Series A funding round. The company plans to utilize this funding to enhance its platform and develop new products aimed at expanding its offerings to creators. Additionally, Amaze is targeting expansion into new markets, including regions in Asia and Europe, by the end of 2024, seeking to grow its user base among content creators internationally.

## Funding rounds

- Series B, Mar 27, 2014, $18M — Insight Partners

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B