# Amama Jewels Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amama-jewels-private

- Industry: Consumer Products
- Headquarters: Delhi, India
- Website: www.amama.in
- Total disclosed funding: $0.2M
- Latest round: Seed (Dec 29, 2022)
- Investors on record: 1

## About

Founded in 2017 by Nikita Gupta, and based in Delhi, India, Amama Jewels Private Ltd designs and sells luxury ornaments, designer jewelry, and accessories for customers. In January 2023, Amama Jewels Private Ltd raised INR 20 million in seed funding from new investor She Capital. As of January 2023, the company employs approximately 80 workers. The firm operates brands such as Everyday Modern, Festive, Colourpop, and 925 Silver. In June 2025, Amama Jewels Private Ltd raised USD 1 million in venture funding led by new investor Mistry Ventures. The firm operates a digital marketplace for the sale of hand-embroidered jewelry and 22kt gold-plated brass jewelry and accessories such as hair accessories, earrings, neckpieces, hand accessories, and others. The firm offers exclusive collections under the brand names Bahaar, Amor, Akoya, Gul, Baro-Q, Elysian, Rangrez, Zodiac, and Peepal. Moreover, the company provides curated products for various occasions under the brand names Mogra, Nihaar, and Minimalist. The company intends to use the June 2025 funding to expand into Delhi, Mumbai, and Ahmedabad, upgrade its supply chain and tech systems, and grow its design and product teams.

## Funding rounds

- Seed, Dec 29, 2022, $0.2M — She Capital

## Investors

- She Capital (https://capitalatlas.ai/funds/she-capital) — Seed