# Amadesa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amadesa

- Industry: Software
- Headquarters: Evanston, US
- Website: www.amadesa.com
- Total disclosed funding: $13M
- Latest round: Series B (Oct 5, 2011)
- Investors on record: 2

## About

Amadesa Inc. is a specialized provider of tools and equipment for jewelry makers and artisans, focusing on precision machinery and supplies essential for high-quality craftsmanship.Founded in 2005 in Evanston, US, Amadesa Inc. provides tools tailored for the jewelry-making industry. The company has undergone strategic pivots to enhance its offerings but no detailed changes were specified. In May 2012, the company was acquired by LivePerson. They have successfully completed a total of 3 deals, with their latest funding round being a Series B, which raised USD 7.40 mn from investors including Gemini Israel Ventures and Viola Group, totaling USD 7.40 mn raised to date.Amadesa specializes in a comprehensive range of tools and equipment designed for jewelry makers and artisans. Their core offerings include engraving machines, lighting solutions, magnifiers, and optical gear essential for enhancing craftsmanship. They also provide metal forming and rolling equipment, casting tools, and finishing products like plating supplies and polishing tools. These products cater to individual craftsmen, small jewelry businesses, and larger manufacturing facilities primarily in North America and Europe, addressing the specific needs of creators and professionals in the industry.Amadesa generates revenue from direct sales to individual customers and business clients, utilizing a B2B and B2C model. They engage in transactions with retailers and wholesalers for bulk purchases of their specialized tools and equipment. Their revenue comes from one-time sales and partnerships with businesses requiring ongoing supplies for jewelry-making operations. The pricing structure reflects varying options based on product complexity and technology, accommodating diverse budgets and usage requirements.In light of the recent acquisition by LivePerson in May 2012, Amadesa Inc. plans to leverage its resources for product development and market expansion. Upcoming launches include innovative jewelry-making tools designed to meet evolving market demands, although specific release dates have yet to be announced. The company aims to penetrate new geographic markets, particularly in Asia and South America, by 2024. Recent funding will support these initiatives, enhancing their product line and facilitating their entry into these targeted regions.

## Funding rounds

- Series B, Oct 5, 2011, $7.4M — Gemini Israel Ventures, Viola Group
- Series A, Mar 20, 2008, $5.4M — Viola Group

## Investors

- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series A, Series B
- Gemini Israel Ventures (https://capitalatlas.ai/funds/gemini-israel-ventures) — Series B