# Amaani

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/amaani

- Industry: Consumer Products
- Headquarters: Dubai, United Arab Emirates
- Website: www.amaani.me
- Total disclosed funding: $8M
- Latest round: Series A (Sep 28, 2026)
- Investors on record: 3

## About

Amaani is a company that develops beauty and wellness products, founded in 2023, headquartered in Dubai, United Arab Emirates.The company was founded by Shubham Poddar (CEO). In September 2026, Amaani raised USD 5 million in series A funding led by BECO Capital, with participation from Homegrown CPG and Peak XV Partners. 

Amaani specializes in the development of premium beauty and wellness products, focusing on skincare and haircare. Its flagship brand, AIZA, integrates traditional Middle Eastern ingredients into high-quality formulations, catering to the demand for culturally inspired beauty solutions. AIZA's offerings address various skin and hair concerns using natural ingredients from the region, appealing to health-conscious consumers and beauty enthusiasts. The company targets markets in Europe and North America, aligning with consumers who value premium, culturally-rooted products.

Amaani generates revenue through a direct-to-consumer sales model, utilizing online platforms to effectively reach customers. The AIZA brand's products are sold individually on the company's website, allowing Amaani to control pricing and customer experience, thereby fostering brand loyalty. While transactions are typically one-time purchases, Amaani is considering subscription models to encourage repeat sales. AIZA's pricing reflects its luxury positioning in the beauty market, with revenue streams primarily coming from these direct sales, enabling a focused market strategy.

The company plans to utilize the September 2026 funding to support expansion across Saudi Arabia, Kuwait and Qatar, alongside product, talent and technology investments.

## Funding rounds

- Series A, Sep 28, 2026, $5M — BECO Capital, Peak XV Partners, Homegrown CPG
- Seed, Sep 15, 2025, $3M — Peak XV Partners

## Investors

- Peak XV Partners (https://capitalatlas.ai/funds/peak-xv-partners) — Seed, Series A
- BECO Capital (https://capitalatlas.ai/funds/beco-capital) — Series A
- Homegrown CPG (https://capitalatlas.ai/funds/homegrown-cpg) — Series A