# Alvar Pet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alvar-pet

- Industry: Consumer Products
- Headquarters: Helsinki, Finland
- Website: www.alvarpet.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Aug 19, 2020)
- Investors on record: 1

## About

Established in 2020 by co-founders Ilari, Henna, and Hanna and based in Helsinki, Finland, Alvar Pet Oy offers a pet food product to reduce a dog's carbon footprint. In April 2024, Juuri Partners acquired Alvar Pet Oy.

Alvar Pet Oy offers a range of dog food products that are customized to the dietary needs of individual dogs. The company’s flagship product is zero-emission kibble, a grain-free dog food with ingredients like duck and other proteins suitable for sensitive dogs. In addition to dry food, Alvar Pet Oy produces natural dog treats, such as snacks made from wild deer, which are designed to be both nutritious and low in allergens. The company also provides a subscription service that allows customers to receive regular deliveries of tailored dog meals.

The company generates revenue by selling the products through its website, which ranges from EUR 3.59 to EUR 49.50.

The April 2024 investment will support Alvar Pet Oy in forming an online store in the Nordics specializing in pet health.

## Funding rounds

- Seed, Aug 19, 2020, $1.2M — Maki.vc

## Investors

- Maki.vc (https://capitalatlas.ai/funds/maki-vc) — Seed