# Alula

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alula

- Industry: Internet
- Headquarters: New York, US
- Website: www.myalula.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Jan 11, 2021)
- Investors on record: 10

## About

Alula Inc. is a health-focused company dedicated to enhancing the well-being of individuals undergoing cancer treatment by offering specifically tailored products and services to address their unique needs.Founded in 2019 and headquartered in New York, US, Alula Inc. focuses on supporting cancer patients through a range of specialized products. The company successfully raised USD 2.2 mn in a SEED funding round on January 11, 2021, attracting notable investors including BBG Ventures and Thrive Capital. The strategic investment was aimed at further developing their offerings and expanding market reach.Alula specializes in providing a comprehensive range of products and services designed specifically for individuals undergoing cancer treatment. The core offerings include essential items such as skin and scalp care products, chemotherapy must-haves, and resources for breast surgery recovery. These products are meticulously curated based on recommendations from patients and vetted by clinical advisors, ensuring they meet the specific needs of cancer patients. Alula's solutions focus on alleviating common side effects associated with cancer treatment, such as nausea, hair loss, dry skin, and muscle aches. The company serves a diverse customer base, primarily targeting cancer patients and their caregivers across the United States, providing a seamless shopping experience with guaranteed two-day shipping for timely delivery.Alula's revenue model is primarily structured around direct-to-consumer sales, where clients can purchase a variety of cancer-related products through the company's website. Customers engage with Alula for shopping assistance and personalized recommendations, leading to transactions that focus on individual purchases rather than subscription-based services. The company emphasizes competitive pricing and FSA-eligible items, enhancing accessibility for patients managing medical expenses. Transactions may include flagship products that are highly recommended for common treatment side effects, establishing Alula as a trusted source for essential cancer care items. The direct engagement model fosters a strong connection with clients, positioning Alula as a key player in the cancer support market.Alula Inc. plans to leverage its recent funding of USD 2.2 mn from the SEED round to enhance its product development and market expansion efforts. The company is in the process of designing new products tailored to improve the patient experience, with some expected to launch in the upcoming year. Additionally, Alula aims to expand its reach into new geographic markets, focusing on providing services in regions with high cancer patient populations by the end of 2023. The recent funding will be critical in supporting these growth initiatives and solidifying Alula's presence in the cancer care industry.

## Funding rounds

- Seed, Jan 11, 2021, $2.2M — Thrive Capital, Homebrew, BBG Ventures, Village Global, Shrug Capital, Company Ventures, K5 Global, Metrodora Ventures, Actions Capital, Basement Ventures

## Investors

- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed
- Homebrew (https://capitalatlas.ai/funds/homebrew) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Village Global (https://capitalatlas.ai/funds/village-global) — Seed
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Seed
- Company Ventures (https://capitalatlas.ai/funds/company-ventures) — Seed
- K5 Global (https://capitalatlas.ai/funds/k5-global) — Seed
- Metrodora Ventures (https://capitalatlas.ai/funds/metrodora-ventures) — Seed
- Actions Capital (https://capitalatlas.ai/funds/actions-capital) — Seed
- Basement Ventures — Seed