# Altruik

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/altruik

- Industry: Internet
- Headquarters: New York, US
- Website: www.altruik.com
- Total disclosed funding: $7.7M
- Latest round: Series B (Feb 6, 2011)
- Investors on record: 8

## About

Altruik is a technology company that specializes in AI-driven SEO solutions, optimizing digital marketing for eCommerce brands through a sophisticated Service as Software platform.Founded in 2006 and headquartered in New York, US, Altruik offers innovative SEO solutions tailored for eCommerce. In February 2014, it was fully acquired by SearchDex, Inc. Financial details of the deal were not disclosed. Altruik has secured funding from investors, including First Round Capital, with a total amount raised of USD 0.60 mn. The company's most recent deal occurred on February 11, 2014, marking it as a significant moment in its operational history.Altruik specializes in providing AI-driven SEO solutions tailored for eCommerce brands, focusing on delivering measurable search optimization outcomes through their innovative Service as Software platform. Their core offerings include comprehensive SEO optimization services that integrate specialized SEO functions directly into their technology, ensuring that clients receive not only tools but also actionable insights and real execution of search strategies at an enterprise scale. The platform is designed to enhance visibility across traditional and AI-powered search channels, addressing the evolving dynamics of digital discovery shaped by AI technologies such as ChatGPT and Google AI Mode. Altruik primarily serves a diverse client base of eCommerce businesses across various sectors, including retail, consumer goods, and service industries, targeting geographical markets such as North America, Europe, and Asia-Pacific. Through these services, Altruik aims to solve the challenges of discoverability and authority in an increasingly competitive digital landscape.Altruik generates revenue through a structured model that emphasizes subscription-based services and partnerships with eCommerce brands. Clients typically engage with the company on a contractual basis, wherein they subscribe to various tiers of service tailored to their specific SEO needs, allowing for scalable and flexible solutions. Revenue is derived from comprehensive packages that include AI-assisted content optimization, automated internal linking, and highly customized landing pages, among other services. These offerings are designed to drive substantial online visibility and engagement for clients. The potential transaction structure involves monthly or annual subscription fees, reflecting the commitment to long-term partnerships and consistent performance outcomes. By leveraging advanced technology to execute SEO strategies, Altruik enhances the overall value proposition for their clients, ensuring reliable returns on their investment in digital marketing.Altruik is focused on enhancing its market position through strategic initiatives supported by its recent funding of USD 0.60 mn. The company plans to expand into new geographic markets, specifically targeting regions in Europe and Asia-Pacific by the end of 2025. Additionally, Altruik is in the process of developing new products designed to further integrate AI capabilities into their SEO offerings, with a tentative release planned for late 2024. These efforts aim to solidify Altruik's presence as a competitive player in the search optimization market.

## Funding rounds

- Series B, Feb 6, 2011, $3M — Centurion Capital, Gotham Ventures, First Round Capital, GSA Venture Partners, Javelin Venture Partners, Zelkova Ventures, Hub Angels Investment Group, New York Angels
- Series A, Nov 3, 2009, $4.7M — Gotham Ventures, First Round Capital, GSA Venture Partners, Javelin Venture Partners, Zelkova Ventures

## Investors

- Gotham Ventures (https://capitalatlas.ai/funds/gotham-ventures) — Series A, Series B
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B
- GSA Venture Partners (https://capitalatlas.ai/funds/gsa-venture-partners) — Series A, Series B
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Series A, Series B
- Zelkova Ventures (https://capitalatlas.ai/funds/zelkova-ventures) — Series A, Series B
- Centurion Capital — Series B
- Hub Angels Investment Group (https://capitalatlas.ai/funds/hub-angels-investment-group) — Series B
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Series B