# Alto Experience

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alto-experience

- Industry: Transportation Services
- Headquarters: Dallas, US
- Website: www.ridealto.com
- Total disclosed funding: $58M
- Latest round: Series C (Sep 26, 2022)
- Investors on record: 9

## About

Founded in 2018 and based in Texas, US, Alto Experience, Inc. operates a mobile application that offers a membership-only SUV car service and allows members to customize their rides from music to lighting preferences. Over the years, Alto has expanded its operations to several major cities across the United States, including Dallas, Houston, Los Angeles, and Miami. In February 2024,Alto Experience, Inc. discontinued its operations.

Alto's core offering revolves around providing an exclusive and premium ridesharing service for its customers. The company boasts a fleet of luxury vehicles, each meticulously maintained and equipped with advanced features such as HEPA air filtration systems. One distinguishing factor of Alto's service is its employment model—drivers are company employees, not contractors. Additionally, the company offers prescheduled rides, enabling customers to plan their journeys in advance and lock in specific pickup times.

Alto generates revenue primarily through its ridesharing services, offering customers a membership-based model with various subscription options. Members can benefit from exclusive perks, including discounts on rides and access to special offers from partner brands. The company's diversified revenue streams also include partnerships with businesses for employee transportation, event support, and delivery services.

## Funding rounds

- Series C, Sep 26, 2022 — Alumni Ventures Group
- Series B, Jun 28, 2021, $45M — Tuesday Capital, Goff Capital, Inc., Green Park & Golf Ventures, Franklin Templeton, Alumni Ventures Group, Senterra LLC, Hope Ventures
- Series A, Sep 21, 2018, $5.3M — frogVentures, Road Ventures SA
- Series A, Jun 6, 2018, $7.7M — frogVentures, Road Ventures SA

## Investors

- frogVentures — Series A
- Road Ventures SA (https://capitalatlas.ai/funds/road-ventures-sa) — Series A
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Series B
- Goff Capital, Inc. — Series B
- Green Park & Golf Ventures (https://capitalatlas.ai/funds/green-park-golf-ventures) — Series B
- Franklin Templeton (https://capitalatlas.ai/funds/franklin-templeton) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B, Series C
- Senterra LLC — Series B
- Hope Ventures (https://capitalatlas.ai/funds/hope-ventures) — Series B