# Althea

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/althea

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.althea.kr
- Total disclosed funding: $11M
- Latest round: Series B (Oct 26, 2017)
- Investors on record: 9

## About

Althea Inc. is a South Korea-based company that specializes in the distribution of premium Korean beauty and cosmetics products, focusing on skincare, makeup, and body care essentials for a global audience.Founded in 2015, Althea Inc. operates as a direct-to-consumer platform, distributing a range of Korean beauty products from brands such as Laneige and COSRX. The company is headquartered in Seoul, South Korea. Christopher Cynn is the CEO and founder, driving the company’s growth and outreach. Althea has successfully raised USD 7.00 mn through its latest funding round, Series B, which occurred on January 19, 2022, backed by investors including Bridges Alliance Partners and InnoVen Capital. A total of USD 7.00 mn has been raised across various funding rounds, with 5 recorded deals to date.Althea Korea specializes in distributing a diverse range of Korean beauty and cosmetics products, focusing on skincare, makeup, and body care essentials. The company’s offerings include popular brands such as Laneige, Innisfree, Etude, and COSRX, addressing various skin types and concerns like acne and hydration. Althea serves an international customer base, shipping to over 200 countries, including the United States, Malaysia, Singapore, and the Philippines, and caters to individual consumers and beauty enthusiasts seeking authentic K-beauty products.Althea operates a direct-to-consumer business model, generating revenue primarily through online sales on its e-commerce platform. Customers can purchase individual items or benefit from promotional offers. The company maintains competitive pricing strategies, featuring discounts on flagship products and exclusive collections. While most customers engage in one-time purchases, there are opportunities for repeat transactions through loyalty programs and promotions, supported by a transparent and secure transaction process.Althea plans to leverage its recent funding of USD 7.00 mn from the Series B round in January 2022 to enhance its brand and expand its global reach. This will involve introducing new product lines and strengthening its presence in existing markets, with a focus on key regions such as North America and Southeast Asia. The company intends to implement these strategies in the near future, aiming to solidify its international market position and meet the growing demand for K-beauty products.

## Funding rounds

- Series B, Oct 26, 2017, $7M — Korea Development Bank, FirstFloor Capital, Tekton Ventures, InnoVen Capital, Bridges Alliance Partners
- Series A, May 27, 2016, $3.5M — 500 Global, Tekton Ventures, Cherubic Ventures, Posco Investment, Mirae Asset Venture Investment
- Seed, Oct 19, 2015 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Tekton Ventures (https://capitalatlas.ai/funds/tekton-ventures) — Series A, Series B
- Cherubic Ventures (https://capitalatlas.ai/funds/cherubic-ventures) — Series A
- Posco Investment (https://capitalatlas.ai/funds/posco-investment) — Series A
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series A
- Korea Development Bank (https://capitalatlas.ai/funds/korea-development-bank) — Series B
- FirstFloor Capital (https://capitalatlas.ai/funds/firstfloor-capital) — Series B
- InnoVen Capital — Series B
- Bridges Alliance Partners — Series B