# Alternative Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alternative-finance

- Headquarters: New York, US
- Website: www.alternativepayments.io
- Total disclosed funding: $20M
- Latest round: Series A (Mar 5, 2025)
- Investors on record: 2

## About

Alternative Finance, Inc. is a payment processing firm that specializes in facilitating seamless transactions for service-based businesses, enhancing their operational efficiency and revenue collection processes.Founded in 2021 in New York, US, Alternative Finance, Inc. provides tailored payment solutions for service-based businesses. The company has engaged in 2 deals with its most recent deal occurring on April 24, 2025. The founder has a history in financial services, although specific previous ventures were not disclosed.Alternative Payments offers a comprehensive payment processing platform specifically designed for service-based businesses, enabling them to streamline customer transactions and improve revenue collection. Their core product suite includes features such as automated payment processing, auto-pay, auto-reconciliation, and flexible payment options including ACH, credit cards, and installment plans. These solutions are tailored to enhance cash flow and reduce overdue invoices, subsequently improving overall collection times. The client base primarily consists of Managed Service Providers (MSPs) and various service-oriented businesses, predominantly in North America and Europe, which benefit from a unified platform that simplifies invoicing, customer payments, and reconciliation. The platform’s emphasis on customizable B2B checkout experiences ensures that businesses can present a payment solution that aligns with their brand identity.Alternative Payments generates revenue through transaction-based fees associated with its payment processing solutions. Clients typically engage in B2B transactions where they utilize the platform to manage customer payments and enhance cash flow. For instance, a service-based business may implement Alternative Payments' automated invoicing and payment processing to facilitate quicker collections from their customers. This can involve subscription models or one-time payment structures depending on the services rendered. While specific pricing plans for their offerings are not disclosed, the company's services are designed to reduce payment processing costs and enhance operational efficiencies for their clients. The flagship products encompass their full suite of payment solutions, which are strategically developed to optimize the financial operations of service-centric businesses.In April 2025, Alternative Finance, Inc. raised an undisclosed amount of Seed funding co-led by returning investors MissionOG and Third Prime Capital. This round was part of a larger USD 22 mn Seed and Series A funding effort. The company plans to leverage recent funding to enhance its product offerings and expand into new markets, particularly targeting additional regions in Europe and the Asia-Pacific by late 2025. New features aimed at improving user experience are currently in development, with targeted release dates set for late 2025.

## Funding rounds

- Series A, Mar 5, 2025, $16M — MissionOG, Third Prime Capital
- Seed, Sep 28, 2021, $4M — MissionOG, Third Prime Capital

## Investors

- MissionOG (https://capitalatlas.ai/funds/missionog) — Seed, Series A
- Third Prime Capital (https://capitalatlas.ai/funds/third-prime-capital) — Seed, Series A