# Alter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alter

- Industry: Internet
- Headquarters: New York, US
- Website: www.alter.xyz
- Total disclosed funding: $4M
- Latest round: Seed (Aug 19, 2021)
- Investors on record: 15

## About

Based in the US, Alter is an open-source platform focused on delivering advanced data analytics and integrated software solutions that enhance operational efficiency for businesses in various sectors.Founded in 2017, Alter operates from New York, US, providing innovative technology solutions. The company was acquired by Google, Inc. on August 1, 2022, for USD 100 mn, marking a pivotal moment in its business strategy. The founder, Kush Gabani, has experience in the tech industry, having previously developed solutions for various digital needs.Alter.xyz specializes in innovative technology solutions designed to address various pressing needs in the digital landscape. The company’s core offerings include advanced data analytics tools and integrated software platforms that enhance operational efficiency and decision-making capabilities for businesses across multiple sectors. These products aim to streamline workflows, improve data visibility, and facilitate real-time insights for clients, thereby empowering them to make informed strategic choices. Their solutions have been adopted by a diverse range of customers, including enterprises in finance, healthcare, and retail industries, primarily in North America and Europe. The end users of Alter.xyz's products include data analysts, business strategists, and IT professionals who leverage these technologies to solve complex problems and optimize performance.Alter.xyz generates revenue through a structured model that incorporates both subscription-based services and direct partnerships with clients. The company offers tiered pricing plans for its flagship data analytics platform, allowing clients to choose packages that best fit their operational size and analytical needs. Transactions typically involve annual subscriptions, providing clients with ongoing access to software updates and customer support, which enhances user experience and retention. Additionally, Alter.xyz engages in B2B collaborations, supplying its technology to larger firms who integrate it into their own systems. This revenue model allows Alter.xyz to maintain a steady income stream while fostering long-term relationships with its client base.Following the acquisition by Google, Inc., Alter plans to enhance its offerings and expand its market reach. The company is focused on developing new products that leverage Google's infrastructure to improve data analytics capabilities, with several new features anticipated to launch by early 2024. Additionally, Alter aims to expand its footprint into European markets by late 2023, capitalizing on its recent funding to support these initiatives and improve its technology stack. The acquisition is expected to significantly enhance Alter's content offerings as part of Google’s broader strategy.

## Funding rounds

- Seed, Aug 19, 2021, $2.5M — X Corp., Play Ventures, Aream & Co., Spacecadet Ventures, Roosh Ventures
- Seed, May 31, 2018, $1.2M — GREE Holdings, The Venture Reality Fund, GFR Fund, Curious Capital, Riverside Ventures
- Seed, Jan 31, 2018, $0.3M — General Catalyst Partners, Greycroft, Betaworks Ventures Management, Weekend Fund, Jiyuan Capital

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Seed
- Weekend Fund (https://capitalatlas.ai/funds/weekend-fund) — Seed
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Seed
- GREE Holdings — Seed
- The Venture Reality Fund (https://capitalatlas.ai/funds/the-venture-reality-fund) — Seed
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Seed
- Curious Capital — Seed
- Riverside Ventures (https://capitalatlas.ai/funds/riverside-ventures) — Seed
- X Corp. — Seed
- Play Ventures (https://capitalatlas.ai/funds/play-ventures) — Seed
- Aream & Co. — Seed
- Spacecadet Ventures (https://capitalatlas.ai/funds/spacecadet-ventures) — Seed
- Roosh Ventures (https://capitalatlas.ai/funds/roosh-ventures) — Seed