# Alphin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alphin

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.alphin.com
- Total disclosed funding: $6.1M
- Latest round: Series B (Jul 29, 2022)
- Investors on record: 5

## About

Alphin provides a suite of digital marketing solutions that enhance the online visibility of local businesses. Their services include social media management, influencer marketing, and reputation management, all designed to drive engagement and sales for SMEs.Alphin specializes in digital marketing solutions tailored for small and medium-sized enterprises. Founded in 2017 in Berlin, Germany, the company has initiated three funding deals, with the latest Series B round closed in July 2022, raising EUR 6.000 mn, led by Scale Capital and Wille Finance. The company is co-founded by David Bläsing, Dominik Campanella, Lukas Krieger, and Mario Geiß, with Mario Geiß serving as the current CEO. The total amount raised to date stands at EUR 6.000 mn, with a current company valuation of EUR 54.783 mn.Alphin offers a comprehensive suite of digital marketing solutions designed to enhance the online presence of local businesses. Their core offerings include services for social media management, influencer marketing, professional photography, and reputation management through customer review solicitation. The platform operates through a centralized application, allowing users to manage all their marketing tools seamlessly, catering to small and medium-sized enterprises seeking effective and affordable marketing strategies. Customers primarily include local businesses across various sectors, such as restaurants and retail, with operations focused on key European markets. The purpose of these solutions is to provide measurable and customized marketing strategies that help businesses capture the attention they deserve within the local market, thus driving engagement and sales.Alphin generates revenue through a subscription-based model, where businesses pay for access to their suite of marketing tools via the application. Clients engage with the platform by subscribing to tailored service packages that fit their specific marketing needs, allowing for flexible management of services such as social media content creation and analytics. The transaction structure typically involves direct-to-consumer relationships, with businesses subscribing to various services on a monthly or annual basis. By offering a range of pricing plans, clients can choose the most suitable package, which includes flagship offerings such as Alphin Reviews and Alphin Socials. This model enables the company to maintain a steady revenue stream while providing value and support to its users throughout their marketing journey.Following the recent funding round in July 2022, where Alphin raised EUR 6.000 mn, the company plans to develop its scalability and expand its geographical footprint within Europe. The funding will be utilized to enhance the capabilities of its marketing automation platform, ensuring that Alphin can better serve its existing markets while aiming to penetrate new markets effectively.

## Funding rounds

- Series B, Jul 29, 2022, $6.1M — Scale Capital, Wille Finance
- Series A, Jun 26, 2018 — Partech Partners, HV Capital, Saarbruecker21
- Seed, Jul 3, 2017 — Saarbruecker21

## Investors

- Saarbruecker21 (https://capitalatlas.ai/funds/saarbruecker21) — Seed, Series A
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A
- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series A
- Scale Capital — Series B
- Wille Finance — Series B