# Alpha Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alpha-foods

- Industry: Food
- Headquarters: Glendale, US
- Website: www.alphaplantbased.com
- Total disclosed funding: $35M
- Latest round: Series A (Feb 11, 2020)
- Investors on record: 4

## About

Alpha Foods LLC is a plant-based food company dedicated to providing innovative meat substitutes, dairy alternatives, and ready-to-eat meals for health-conscious consumers.Founded in 2015 in Glendale, US, Alpha Foods LLC specializes in plant-based food products. The company is led by CEO Joshua Lampman and was founded by Vipul J. In August 2023, Alpha Foods was acquired by The Livekindly Company, enhancing its market presence. The company has successfully completed a total of 5 deals, with the latest funding round being a Series A which raised USD 28.00 mn, led by AF Ventures and included investments from Blue Horizon, Green Monday Ventures, and Unovis Asset Management.Alpha Plant-Based specializes in offering a range of plant-based food products aimed at health-conscious consumers seeking alternative dietary options. The company’s core product line includes meat substitutes, dairy alternatives, and ready-to-eat meals, all formulated to address the growing demand for sustainable and health-oriented food choices. These products are designed to cater to various dietary needs, such as vegan, vegetarian, and flexitarian diets, and they are formulated to provide high nutritional value while delivering familiar tastes and textures. Alpha Plant-Based targets a diverse client base that includes health food retailers, grocery chains, and foodservice providers, enabling them to reach consumers throughout North America and Europe, among other geographical markets.Revenue generation for Alpha Plant-Based is primarily derived from direct-to-consumer sales and partnerships with retail and wholesale distributors. Customers typically engage with the company through subscription services for regularly delivered meal kits or one-time purchases at grocery stores. The transactions structure is built around both individual product sales and bundled offerings, enhancing customer convenience. Pricing strategies are formulated around flagship products, which may include popular items like plant-based burgers and dairy-free yogurts. This structured approach ensures a steady revenue stream while accommodating the diverse preferences of the clientele, supporting the company's growth in the competitive plant-based food market.In August 2023, following its acquisition by The Livekindly Company, Alpha Foods LLC plans to significantly increase its U.S. presence under the Alpha brand. With the recent funding of USD 28.00 mn from the Series A, the company aims to expand its product line and enter new markets. The focus will be on launching innovative products that cater to evolving dietary trends while establishing a stronger foothold in the U.S. market.

## Funding rounds

- Series A, Feb 11, 2020, $28M — AF Ventures, Blue Horizon, Green Monday Ventures, Unovis Asset Management
- Seed, Mar 26, 2019, $7M — AF Ventures, Unovis Asset Management

## Investors

- AF Ventures (https://capitalatlas.ai/funds/af-ventures) — Seed, Series A
- Unovis Asset Management (https://capitalatlas.ai/funds/unovis-asset-management) — Seed, Series A
- Blue Horizon (https://capitalatlas.ai/funds/blue-horizon) — Series A
- Green Monday Ventures (https://capitalatlas.ai/funds/green-monday-ventures) — Series A