# Aloha

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aloha

- Industry: Food
- Headquarters: New York, US
- Website: www.aloha.com
- Total disclosed funding: $8.5M
- Latest round: Series B (May 1, 2019)
- Investors on record: 21

## About

Based in New York, US, and founded in 2012, Project Healthy Living Inc., trading under the name Aloha, operates as a food company that focuses on providing healthy and nutritional foods like chocolate bars. The company was founded by CEO Bradley Charron. In March 2024, Seminal Capital Holdings invested USD 68 million for a minority stake in Aloha.

Aloha offers a range of plant-based protein products, including bars, drinks, and powders. The company’s products cater to various dietary needs and preferences, providing options such as protein bars in flavors like blueberry, lemon cashew, and chocolate caramel pecan. The firm also offers protein powders in chocolate and vanilla flavors, as well as mini protein bars for on-the-go convenience.

## Funding rounds

- Series B, May 1, 2019 — ECP Growth, Angel Capital Management
- Series A, Nov 1, 2017 — Western Technology Investment, ECP Growth, Angel Capital Management, BrandProject, Perceptive Advisors
- Seed, Jan 21, 2014, $4.5M — Highland Capital Partners, Shasta Ventures, Founders Fund, Khosla Ventures, First Round Capital, Forerunner Ventures, Felicis Ventures, Thrive Capital, Great Oaks Venture Capital, Pathfinder, Velos Partners, ACME Capital, Winklevoss Capital, BrandProject, Cherry Ventures, Otter Rock Capital, Innovation Department
- Seed, Nov 19, 2013, $4M — Highland Capital Partners, Founders Fund, Khosla Ventures, First Round Capital, Forerunner Ventures

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Seed
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Pathfinder — Seed
- Velos Partners (https://capitalatlas.ai/funds/velos-partners) — Seed
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Seed
- Winklevoss Capital (https://capitalatlas.ai/funds/winklevoss-capital) — Seed
- BrandProject (https://capitalatlas.ai/funds/brandproject) — Seed, Series A
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Seed
- Otter Rock Capital (https://capitalatlas.ai/funds/otter-rock-capital) — Seed
- Innovation Department (https://capitalatlas.ai/funds/innovation-department) — Seed
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- ECP Growth (https://capitalatlas.ai/funds/ecp-growth) — Series A, Series B
- Angel Capital Management (https://capitalatlas.ai/funds/angel-capital-management) — Series A, Series B
- Perceptive Advisors (https://capitalatlas.ai/funds/perceptive-advisors) — Series A