# alma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alma-3

- Industry: Information Services
- Headquarters: Tokyo, Japan
- Website: www.alma-inc.co.jp
- Total disclosed funding: $0.6M
- Latest round: Seed (Aug 20, 2020)
- Investors on record: 2

## About

Based in Tokyo, Japan, alma, Inc. is an innovative company focused on democratizing design by providing advanced tools and resources, enabling effective engagement in design processes for a diverse clientele.Founded in 2018, alma, Inc. operates with a focus on design innovation, serving primarily the Japanese market. The company was established by co-founders Lauren Braun, Lauren Friederich, and Nastassia Godeaux, who have previously held roles in various design-related ventures. As of March 2022, alma, Inc. secured funding of JPY 130 million during its SERIES A round, marking a total capital raised of JPY 130 million and a current company valuation of JPY 1,176.515 million. The firm has successfully completed three deals, with the latest occurring on March 7, 2022.Alma, Inc. specializes in democratizing design by offering innovative tools and resources that facilitate effective engagement with design processes. Their primary offerings include an insights management tool designed to streamline agile research by consolidating research data into actionable insights. Additionally, the company provides a curated collection of over 200 design case studies sourced from leading Japanese design organizations, which exemplify successful design practices and methodologies. Their services are aimed at a varied client base, including design professionals, businesses enhancing design capabilities, and individuals exploring design principles, with operations mainly in Japan and extending to international clients seeking design innovation.Alma, Inc. generates revenue through various transaction models, primarily focusing on subscription services for their insights management tool, which allows users to maintain ongoing access to design research and insights. Customers pay a recurring fee for subscriptions that enable them to utilize the platform’s features and resources effectively. Partnerships with design organizations and educational institutions also contribute to revenue, as alma collaborates to offer specialized resources and training. Although specific pricing details are not disclosed, the firm emphasizes the value of its flagship tools and case studies, which are essential for fostering a design-oriented culture among users.In March 2022, alma, Inc. raised JPY 130 million in SERIES A funding from individual investors, which will be allocated towards advancing product development and enhancing marketing efforts. The company's strategy includes efforts to create new products aimed at improving user experience and functionality. Furthermore, alma plans to expand its reach into international markets, specifically targeting regions with emerging design needs, although specific locations and timelines have yet to be disclosed.

## Funding rounds

- Seed, Aug 20, 2020, $0.6M — ANOBAKA, The Seed Capital

## Investors

- ANOBAKA (https://capitalatlas.ai/funds/anobaka) — Seed
- The Seed Capital (https://capitalatlas.ai/funds/the-seed-capital) — Seed