# Alluvium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alluvium

- Industry: Software
- Headquarters: New York, US
- Website: www.alluvium.io
- Total disclosed funding: $2.5M
- Latest round: Seed (Dec 7, 2016)
- Investors on record: 3

## About

Alluvium, Inc. is a digital asset company focused on the sale and lease of premium domain names through an efficient online platform, catering to a diverse clientele from startups to established enterprises.Alluvium, Inc., founded in 2015, operates from New York, US, specializing in premium domain names. The company was acquired by Augury, Inc. in January 2019, with financial terms undisclosed. The founder's previous ventures are not publicly detailed, and there are no known subsidiaries or parent companies. The company has completed 2 deals, with its latest funding round being a Seed round raising USD 2.50 mn from investors including Bloomberg Beta, IA Ventures, and Lux Capital, which matches the total amount raised.Alluvium.io specializes in the sale and lease of domain names, offering a streamlined platform for individuals and businesses seeking digital assets. Their primary service involves providing premium verified domains for purchase, with a notable offering priced at USD 4,500. In addition to outright purchases, Alluvium.io caters to diverse customer needs by offering a lease-to-own option for USD 150 per month, enabling potential customers to acquire domain names over time. The platform emphasizes secure payments and hassle-free transactions, ensuring a safe experience for both buyers and sellers. Their services are marketed globally, aiming to attract a wide range of clients, from startups and entrepreneurs to established businesses across various industries seeking an online presence.Alluvium.io generates revenue primarily through transaction-based sales of domain names and leasing agreements. The structure of transactions involves direct sales to consumers or businesses, where clients can either purchase domain names outright or opt for a lease-to-own arrangement. The flagship offering is the premium domain priced at USD 4,500, while the leasing option provides a recurring revenue stream of USD 150 per month. This flexibility in payment options caters to a broad client base, allowing customers to choose a financial path that best suits their needs. The company also offers free transaction support, enhancing customer satisfaction and potentially increasing customer retention, contributing to their overall revenue model.Alluvium, Inc. aims to expand its service offerings by designing new digital products targeted at enhancing its domain management capabilities, although specific release dates are not available. Additionally, the company plans to enter emerging markets in Asia and Europe to broaden its client base by 2023. The recent Seed funding of USD 2.50 mn will be strategically utilized to support these initiatives, including product development and market expansion efforts.

## Funding rounds

- Seed, Dec 7, 2016, $2.5M — Lux Capital, IA Ventures, Bloomberg Beta

## Investors

- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed
- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Seed
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Seed