# Allure Security Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/allure-security-technology

- Industry: IT Security/Cybersecurity
- Headquarters: Watertown, US
- Website: www.alluresecurity.com/
- Total disclosed funding: $38M
- Latest round: Series B (Mar 19, 2026)
- Investors on record: 9

## About

Founded in 2011 by Angelos Keromytis and Salvatore Stolfo, and based in Massachusetts, US, Allure Security Technology, Inc. is an IT security company that provides data tracking and protection solutions to protect users from security breaches and data loss. In March 2026, Allure Security Technology, Inc. raised USD 17 million in series B funding led by The Riverside Company, with participation from Curql, Glasswing Ventures, and Gutbrain Ventures.

Allure Security provides brand protection software designed to detect and prevent online fraud, including account takeovers, identity theft, and credit card fraud. Their services utilize AI (artificial intelligence) to identify online impersonations, rogue websites, phishing attacks, and fake social media profiles. The company offers site takedown, trademark enforcement, and DMCA enforcement to address and mitigate threats. The firm’s technology includes features like decoy data integration to disrupt scam operations and other related services. 

The company intends to use the March 2026 funding  to further develop its platform, expand its sales efforts, and enter additional industry sectors.

## Funding rounds

- Series B, Mar 19, 2026, $17M — The Riverside Company, Glasswing Ventures, Gutbrain Ventures, Curql
- Series A, Apr 3, 2024, $8.9M — Zetta Venture Partners, Glasswing Ventures, Gutbrain Ventures, PBJ Capital, Curql
- Seed, Nov 8, 2021, $6.8M — Zetta Venture Partners, Glasswing Ventures, Portage Partners, Gutbrain Ventures, Impellent Ventures, PBJ Capital
- Seed, Jan 25, 2018, $5.3M — Greycroft, Zetta Venture Partners, Glasswing Ventures, Portage Partners

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Zetta Venture Partners (https://capitalatlas.ai/funds/zetta-venture-partners) — Seed, Series A
- Glasswing Ventures (https://capitalatlas.ai/funds/glasswing-ventures) — Seed, Series A, Series B
- Portage Partners — Seed
- Gutbrain Ventures (https://capitalatlas.ai/funds/gutbrain-ventures) — Seed, Series A, Series B
- Impellent Ventures (https://capitalatlas.ai/funds/impellent-ventures) — Seed
- PBJ Capital (https://capitalatlas.ai/funds/pbj-capital) — Seed, Series A
- Curql (https://capitalatlas.ai/funds/curql) — Series A, Series B
- The Riverside Company (https://capitalatlas.ai/funds/the-riverside-company) — Series B