# AllUnite

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/allunite

- Industry: Marketing/Advertising
- Headquarters: Copenhagen, Denmark
- Website: www.allunite.com
- Total disclosed funding: $3.7M
- Latest round: Series A (Nov 18, 2014)
- Investors on record: 2

## About

AllUnite offers advanced audience measurement solutions, providing real-time analytics to enhance advertising impact and retail optimization in various environments including Out-Of-Home media, malls, and transit systems.Established in 2013 and headquartered in Copenhagen, Denmark, AllUnite specializes in audience measurement technology. The company has maintained a consistent focus on its core mission without major pivots. Founders Esben Elmøe and Ian Price have a history in tech innovation. In November 2014, AllUnite raised EUR 3 million in Series A funding led by Northzone, with Coop also participating, bringing the total amount raised to EUR 3 million.AllUnite specializes in advanced audience measurement solutions designed to provide real-time, granular analytics across various environments, including Out-Of-Home (OOH), malls, and transit settings. Their core offerings include traffic and impression analytics, footfall analysis, and customer path mapping, aimed at enhancing advertising effectiveness and optimizing retail environments. The technology employs state-of-the-art IoT equipment to gather data on traffic direction, visitor demographics, and movement patterns, facilitating data-driven decision-making for clients in advertising, retail, and transit sectors. AllUnite serves a diverse customer base that includes OOH media companies, retail operators, and transit authorities across key geographical markets such as Europe, North America, and Brazil, focusing on establishing global standards in audience measurement.AllUnite's revenue is generated through a combination of subscription and partnership models, providing its clients with access to their robust analytics platform. Clients, including media agencies and retail businesses, typically engage in annual contracts that grant them ongoing access to real-time data insights, thereby allowing for continuous optimization of their advertising and operational strategies. The company offers tailored solutions that may include specific pricing structures based on the volume of data processed or the range of services utilized. While exact pricing details for individual products or services are not disclosed, the firm's flagship offerings center on comprehensive analytics solutions that empower clients to improve their campaign results and enhance customer engagement through informed decision-making. The most recent year's EBITDA was -EUR 422,601.Looking ahead, AllUnite is focused on expanding its product offerings and market presence. The company is currently designing new solutions aimed at enhancing its analytics capabilities, although specific release dates are not yet available. AllUnite plans to expand into new markets, particularly targeting regions in North America and Brazil by the end of 2025. The EUR 3 million raised in the Series A round will be allocated to support these initiatives, including product development and market entry strategies.

## Funding rounds

- Series A, Nov 18, 2014, $3.7M — Northzone, Coop

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A
- Coop — Series A