# Allume

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/allume

- Industry: Internet
- Headquarters: Menlo Park, US
- Website: www.allume.co
- Total disclosed funding: $3M
- Latest round: Seed (Oct 11, 2017)
- Investors on record: 1

## About

Allume provides personalized online styling services that connect clients with professional stylists, delivering curated clothing selections tailored to individual preferences and needs.Founded in 2016 and headquartered in Menlo Park, US, Allume specializes in online personal styling services. The company was led by founder Guadalupe Menichelli, who has a background in fashion. In October 2017, Allume secured USD 3.00 mn in Seed funding led by True Ventures, marking a significant step in its growth. The company has successfully completed one funding deal to date.Allume specializes in online personal styling services that connect clients with real stylists to curate tailored clothing selections. The core product offering revolves around creating personalized style profiles through a comprehensive quiz, which matches clients with a stylist based on their preferences, body shape, and budget. Clients engage in a one-on-one text consultation where they receive three complete looks curated by their stylist. This unique service allows for direct feedback and modifications, ensuring that the final selection aligns with the client's taste before they make a purchase. Allume operates primarily in the United States and has expanded its reach into select international markets, catering to individuals seeking a more personalized and efficient shopping experience without the hassles typically associated with traditional retail. The company's client base includes fashion-conscious consumers looking for convenience and a tailored approach to their wardrobe needs.Allume generates revenue through a structured transaction model that includes styling fees and direct sales of curated clothing items. Clients pay a styling fee of USD 20, which is refunded upon making a purchase of equivalent value or more, thus incentivizing engagement with the service. The company charges USD 30 for a styling session, also refunded with purchase, promoting return visits and ongoing relationships with stylists. Revenue is derived directly from consumers, with no markup on the clothing selected, and items are shipped straight from the brands to the clients, enhancing efficiency. Allume's transaction model supports a direct-to-consumer approach, enabling clients to access a wide range of brand options while ensuring that pricing remains competitive and transparent. The unique structure of styling services and direct purchasing enhances customer loyalty and streamlines the shopping process.Following the Seed funding round in October 2017, which raised USD 3.00 mn, Allume plans to leverage this capital to enhance its service offerings and expand its market presence. The company is designing new features for its styling service aimed at improving user experience and efficiency. Additionally, Allume is targeting expansion into further international markets, with plans to establish operations in Europe by 2020. The funding will support the development of these new products and facilitate entry into these new markets.

## Funding rounds

- Seed, Oct 11, 2017, $3M — True Ventures

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed