# Allocadia Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/allocadia-software

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.allocadia.com
- Total disclosed funding: $24M
- Latest round: Series B (Dec 2, 2015)
- Investors on record: 5

## About

Allocadia Software Inc. specializes in marketing performance management solutions, enhancing the effectiveness of marketing strategies through budget planning, campaign management, and predictive insights for a diverse array of enterprises.Allocadia Software Inc. was founded in 2010 in Vancouver, Canada, and provides a comprehensive suite of marketing performance management solutions. The company was acquired by BrandMaker GmbH in July 2021, transitioning from a focus solely on its original offerings to integrating with BrandMaker’s broader solutions for marketing management. The founders, Katherine Berry and Kristine Steuart, have previously contributed to the growth of various technology companies. Allocadia successfully raised USD 16.5 mn in its Series B funding round, led by Susquehanna Growth Equity with contributions from Altos Ventures, Illuminate Ventures, and Inovia Capital, totaling USD 16.5 mn since inception, over four funding rounds.Uptempo, the brand under which Allocadia operates following its merger with BrandMaker and Hive9, provides advanced marketing performance management solutions. Its core products include tools for marketing budget planning, financial management, campaign planning, and work management, designed for mid to large-sized enterprises in technology, consumer goods, and services sectors primarily in North America and Europe.Uptempo generates revenue through a subscription-based model where clients engage through annual or multi-year agreements. This model ensures long-term partnerships and consistent support for its flagship products, which deliver comprehensive capabilities for managing marketing resources. The pricing is tailored for larger enterprises, aligning with their strategic goals, thereby establishing a reliable revenue stream.Following the recent acquisition by BrandMaker GmbH, Allocadia aims to expand its product offerings in marketing management and broaden its market reach. The company plans to leverage the acquisition for product development initiatives, although specific upcoming products and their launch dates have not been disclosed. With the strategic support from BrandMaker, Allocadia intends to target new geographic regions within North America and Europe to enhance its customer base and service delivery. The rationale for the acquisition indicates a commitment to expanding its portfolio and enhancing overall marketing management solutions.

## Funding rounds

- Series B, Dec 2, 2015, $17M — Altos Ventures, Inovia Capital, Illuminate Ventures, Susquehanna Growth Equity
- Series A, Jun 5, 2014, $6.4M — Altos Ventures, Inovia Capital, Illuminate Ventures, Beehive Holdings
- Seed, Jan 30, 2013, $1M — Inovia Capital, Beehive Holdings

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed, Series A, Series B
- Beehive Holdings — Seed, Series A
- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A, Series B
- Illuminate Ventures (https://capitalatlas.ai/funds/illuminate-ventures) — Series A, Series B
- Susquehanna Growth Equity (https://capitalatlas.ai/funds/susquehanna-growth-equity) — Series B