# Alleyoop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alleyoop

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.meetalleyoop.com
- Total disclosed funding: $2M
- Latest round: Seed (Nov 16, 2018)
- Investors on record: 3

## About

Alleyoop, Inc. specializes in innovative multi-functional beauty tools designed to streamline personal care routines, catering to consumers who value efficiency and quality in their daily beauty needs.Founded in 2016 in Los Angeles, US, Alleyoop, Inc. focuses on developing smart beauty tools. The company has raised funding through a SEED round, securing USD 2.000 mn in November 2018 from investors including Ludlow Ventures, TMV, and Wavemaker Partners. The company is co-founded by David and Leila Manshoory, with Leila also serving as CEO.Alleyoop's product line includes a 4-in-1 brush for various makeup applications, portable razors, and makeup removing swabs. Additional offerings feature the Broad Spectrum SPF 50 Tinted Mineral Sunscreen with Niacinamide and a sheer hydrating gloss, all designed for clean, vegan, and cruelty-free beauty solutions. Their products are primarily marketed in North America and Europe, appealing to a diverse clientele seeking practical beauty essentials.Alleyoop generates revenue through a direct-to-consumer model, primarily via its online platform. Customers can purchase items individually or in curated gift sets, enhancing convenience and encouraging repeat purchases. Key products driving sales include the award-winning 4-in-1 brush and portable razor, with competitive pricing strategies aimed at offering value while fostering customer retention through a 90-day money-back guarantee.Following its latest funding round in November 2018, Alleyoop plans to utilize the USD 2.000 mn raised to expand its product offerings and enter new markets. The company aims to launch several new products in the upcoming year while focusing on expanding its presence in international markets, specifically targeting Asia and Australia by the end of 2023.

## Funding rounds

- Seed, Nov 16, 2018, $2M — Wavemaker Partners, Ludlow Ventures, TMV

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed
- TMV (https://capitalatlas.ai/funds/tmv) — Seed