# Allday Goods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/allday-goods

- Industry: Materials
- Headquarters: London, UK
- Website: www.alldaygoods.co.uk
- Total disclosed funding: $0.9M
- Latest round: Seed (Mar 31, 2026)
- Investors on record: 2

## About

Allday Goods, based in the UK, focuses on crafting high-quality kitchen knives and accessories, emphasizing sustainability through the use of waste plastic materials in their products.Founded in 2021 and headquartered in London, UK, Allday Goods specializes in producing kitchen knives and related accessories. The company raised GBP 765,000 in a Seed round led by FIGR Ventures with participation from Anotherway Ventures on March 30, 2026, marking its first deal. The firm was established by a team dedicated to creating environmentally friendly kitchenware, although there is no detailed information on the founder's previous ventures.Allday Goods specializes in the production of high-quality kitchen knives and related accessories, focusing on sustainability by utilizing waste plastic materials in their manufacturing processes. The company's core offerings include a diverse range of kitchen knives such as Santoku knives, bread knives, and petty knives, along with knife sets and care accessories. These products are designed to meet the needs of both home cooks and professional chefs, addressing the demand for durable and environmentally friendly kitchen tools. Allday Goods' products are positioned within the UK market, while their online presence allows them to reach customers across various geographical locations, including Europe and potentially beyond. The company's commitment to reducing plastic waste resonates with environmentally conscious consumers, contributing to its appeal in the modern kitchenware segment.Allday Goods generates revenue through direct-to-consumer sales via its online store, where customers can purchase individual kitchen knives, knife sets, and accessories. The pricing structure is straightforward, with flagship products priced at premium levels; for instance, individual Santoku knives are offered at GBP 140, while knife sets are available for GBP 290. The firm also incorporates a promotional strategy such as discounts for newsletter sign-ups, enhancing customer engagement. Additionally, their partnership with Kerrygold for co-branded kitchen knives showcases a potential collaborative revenue stream that targets both brands' customer bases. This business model emphasizes quality over quantity, appealing to consumers who prioritize sustainability and craftsmanship in their kitchenware purchases.In March 2026, Allday Goods raised GBP 765,000 in Seed funding led by FIGR Ventures, with participation from Anotherway Ventures and Machroes Holdings. The company plans to utilize this funding to design and launch new kitchen tools and accessories, aiming at expanding its product range by the end of 2026. Additionally, Allday Goods is targeting expansion into European markets, planning to establish a more significant online presence in Germany and France within the next year.

## Funding rounds

- Seed, Mar 31, 2026, $0.9M — Anotherway Ventures, FIGR Ventures

## Investors

- Anotherway Ventures (https://capitalatlas.ai/funds/anotherway-ventures) — Seed
- FIGR Ventures (https://capitalatlas.ai/funds/figr-ventures) — Seed