# Alium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alium

- Industry: Software
- Headquarters: New York, US
- Website: www.alium.io
- Total disclosed funding: $7M
- Latest round: Seed (Jan 15, 2025)
- Investors on record: 2

## About

Based in New York, US, and founded in 2020 by CEO Jonathan Sherry and Alexandre Testu, PikTek, Inc. trading under the name Alium is focused on delivering buyer intelligence solutions that empower technology decision-makers by providing critical insights into vendor performance and relationships across diverse industries. In January 2025, Alium raised USD 7 million in seed funding led by new investor Primary Venture Partners, with participation from returning investor Greycroft Partners. Other unspecified investors also participated in the round.

The firm’s core offerings include access to a comprehensive database of over 500 interviews with peers, which provides insights into how different brands utilize vendors. This resource aids clients in making informed decisions regarding their vendor selection for upcoming Requests for Proposals (RFPs). The service addresses common challenges and concerns experienced by brands in vendor relationships and facilitates side-by-side comparisons of vendor performance. Alium's solutions are primarily targeted at decision-makers across North America and Europe, enabling a diverse client base that includes businesses across multiple sectors seeking to optimize their vendor partnerships.

Alium generates revenue through a subscription-based model tailored for B2B clients seeking buyer intelligence and vendor insights. Clients subscribe to access exclusive content, including vendor comparisons, case studies, and peer interviews, which are instrumental in shaping their procurement strategies. 

The company plans to utilize the January 2025 funding to support its business operations and support its development strategies.

## Funding rounds

- Seed, Jan 15, 2025, $7M — Primary Venture Partners, Greycroft

## Investors

- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed