# Alida

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/alida

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.visioncritical.com
- Total disclosed funding: $18M
- Latest round: Series D (Nov 30, 2021)
- Investors on record: 2

## About

Alida Inc. is a community-centered research platform focused on enhancing customer experience management by gathering and analyzing customer feedback through organized insight communities.Founded in 2000 and headquartered in Vancouver, Canada, Alida Inc. operates as a community-centered research platform that specializes in customer experience management and insights. The company has undergone various strategic developments, with its latest funding round being a VENTURE DEBT round in November 2022, raising USD 60.00 mn led by National Bank of Canada and involving participation from BMO Capital Partners, Comerica Bank, and Silicon Valley Bank. Alida has successfully completed a total of 14 deals to date, raising a total of USD 3.00 mn. The company is co-led by CEOs Efrem Ainsley and Ross Wainwright.Alida operates as a community-centered research platform that specializes in customer experience management and insights. Its primary offerings include tools designed to collect and analyze customer feedback and employee insights through organized insight communities. These tools facilitate the gathering of feedback across various methods and channels, allowing companies to understand user behaviors, needs, and pain points effectively. Alida's platform is targeted at global brands across multiple industries, including technology, financial services, media and entertainment, retail, and healthcare. By providing always-on access to opted-in sample audiences and enabling streamlined research activities, Alida empowers organizations to make data-driven decisions that enhance customer experiences and drive product innovation. Their services are utilized in diverse geographical markets, including North America, Europe, and Asia-Pacific, enabling a broad customer base to leverage insights for strategic growth.Alida generates revenue through a subscription-based model, where organizations pay for access to its comprehensive research platform and associated services. Transactions typically involve clients subscribing to various tiers of service, which may include options for customized audience management, feedback collection, and analytics tools tailored to specific business needs. Clients range from small businesses to large enterprises, reflecting a diverse clientele that engages in B2B transactions to harness customer insights for competitive advantage. The platform's robust capabilities allow companies to execute research programs efficiently, thus establishing a recurring revenue stream as clients rely on Alida for ongoing access to insights and data management solutions. Specific pricing plans for these services are structured to accommodate different levels of usage and requirements, aligning with the flagship offerings of Alida's research solutions.In November 2022, Alida Inc. raised USD 60.00 mn in VENTURE DEBT funding, which will be used to support capital requirements and strategic initiatives, including the expansion of its product offerings. The company is actively designing new products aimed at enhancing its platform capabilities, although specific release dates have not been disclosed. Alida's strategy also includes plans for expanding into new geographic markets, with targeted efforts in regions such as Europe and Asia-Pacific by the end of 2023. This growth initiative aims to broaden its service reach and foster strategic partnerships across these markets.

## Funding rounds

- Series D, Nov 30, 2021, $2.4M — BMO Capital Partners
- Series D, Oct 13, 2021, $16M — Round13 Capital

## Investors

- Round13 Capital (https://capitalatlas.ai/funds/round13-capital) — Series D
- BMO Capital Partners (https://capitalatlas.ai/funds/bmo-capital-partners) — Series D